ArticleFoods (Basel, Switzerland)2019
Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best-Worst Approach.
Article in Foods (Basel, Switzerland), 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 23 papers.
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Who cites it
23 citing papers in PubMed.
- Consumer Preferences and Assortment in Large-Scale Retail of Lamb Meat: A Comparative Study in the Metropolitan Area of Turin (North-West Italy).Foods (Basel, Switzerland) · 2026Article
- The Taste of Sustainability: Sensory Experience and Stated Preference Trade-Offs in Consumer Evaluation of Goat Cheese from Extensive Farming Systems.Foods (Basel, Switzerland) · 2025Article
- Analyzing Strawberry Preferences: Best-Worst Scaling Methodology and Purchase Styles.Foods (Basel, Switzerland) · 2024Article
- Article
- Edible nano-encapsulated cinnamon essential oil hybrid wax coatings for enhancing apple safety against food borne pathogens.Current research in food science · 2024Article
- Organic Vegetable Chips: Exploring Romanian Consumers' Preferences in Relation to Socio-Demographic Factors.Foods (Basel, Switzerland) · 2023Article
- Consumers' Attitude towards Supermarket and Proximity Stores as Purchasing Outlets of Italian Potato Consumers.Foods (Basel, Switzerland) · 2023Article
- Analysis of Consumer Behaviour in the Context of the Place of Purchasing Food Products with Particular Emphasis on Local Products.International journal of environmental research and public health · 2023Article
- A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles.Nutrients · 2022Article
- Determinants of Consumers' Behavior in Reducing Pesticide Residues in Vegetables and Fruits, Northern Thailand.International journal of environmental research and public health · 2022Article
- Are Local Dairy Products Better? Using Principal Component Analysis to Investigate Consumers' Perception towards Quality, Sustainability, and Market Availability.Animals : an open access journal from MDPI · 2022Article
- Dietary Patterns at the Individual Level through a Nutritional and Environmental Approach: The Case Study of a School Canteen.Foods (Basel, Switzerland) · 2022Article
- Civil society's perception of forest ecosystem services. A case study in the Western Alps.Frontiers in psychology · 2022Article
- Which Factors Drive Consumer Decisions during Milk Purchase? New Individuals' Profiles Considering Fresh Pasteurized and UHT Treated Milk.Foods (Basel, Switzerland) · 2021Article
- Identification and prioritization of strategies to tackle COVID-19 outbreak: A group-BWM based MCDM approach.Applied soft computing · 2021Article
- External Quality of Mandarins: Influence of Fruit Appearance Characteristics on Consumer Choice.Foods (Basel, Switzerland) · 2021Article
- A Best-Worst Measure of Attitudes toward Buying Seabream and Seabass Products: An Application to the Island of Gran Canaria.Foods (Basel, Switzerland) · 2021Article
- Consumer Information Needs and Sensory Label Design for Fresh Fruit Packaging. An Exploratory Study in Spain.Foods (Basel, Switzerland) · 2020Article
- Current Trends in Multidisciplinary Approaches to Understanding Consumer Preference and Acceptance of Food Products.Foods (Basel, Switzerland) · 2020Article
- Consumer Attitudes and Preference Exploration towards Fresh-Cut Salads Using Best-Worst Scaling and Latent Class Analysis.Foods (Basel, Switzerland) · 2019Article
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice experiment was conducted in two metropolitan areas in Northwest Italy. A total of 1170 consumers were interviewed at different FV purchase points (mass retail chains and open-air markets) using a paper questionnaire. The relative importance assigned by consumers to 12 fruit and vegetable product attributes, including both intrinsic and extrinsic quality cues, was assessed by using the best-worst scaling (BWS) methodology. The BWS results showed that "origin", "seasonality", and "freshness" were the most preferred attributes that Italian consumers took into account for purchases, while no importance was given to "organic certification", "variety", or "brand". Additionally, a latent class analysis was employed to divide the total sample into five different clusters of consumers, characterized by the same preferences related to FV attributes. Each group of individuals is described on the basis of sociodemographic variables and by the declared fruit and vegetable point of purchase. This research demonstrates that age, average annual income, and families with children are all discriminating factors that influence consumer preference and behavior, in addition to affecting which point of purchase the consumer prefers to acquire FV products from.
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