ArticleBMJ global health2019
What do community health workers want? Findings of a discrete choice experiment among Accredited Social Health Activists (ASHAs) in India.
Article in BMJ global health, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 33 papers, 1 of them a synthesis that pooled it.
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33 citing papers in PubMed, 1 synthesis or guideline pooled it, 62 citations in OpenAlex.
- The Evolving Landscape of Discrete Choice Experiments in Health Economics: A Systematic Review.PharmacoEconomics · 2025Pooled it
- An updated framework for task shifting and sharing: refining the SHIFT-SHARE based on stakeholder feedback from India.Journal of global health · 2026Article
- CPR knowledge among rural grassroots healthcare workers in Xinjiang, China: a cross-sectional analysis.Frontiers in medicine · 2025Article
- Improving Community Health Program: Perspective of Community Health Workers in the Eastern Cape, South Africa.Risk management and healthcare policy · 2025Article
- Which antidiabetic drugs do patients of T2DM prefer in India and why? A discrete choice experiment.Journal of family medicine and primary care · 2024Article
- Do different survey methods affect physicians' stated work preferences? Findings from a discrete choice experiment in Eastern China.Frontiers in sociology · 2024Article
- Draining the specialized nursing brains, the emigration paradigm of Ghana: A cross-sectional study.Nursing open · 2023Article
- Motivation and job satisfaction of community health workers in Ethiopia: a mixed-methods approach.Human resources for health · 2023Article
- Eliciting primary healthcare physicians' preferences for job characteristics in rural China: a discrete choice experiment.BMJ open · 2023Review
- Community priorities for obesity prevention among low-income adults in Kuala Lumpur: a discrete choice experiment.Health promotion international · 2022Article
- It is not all about salary: a discrete-choice experiment to determine community health workers' motivation for work in Nigeria.BMJ global health · 2022Article
- Understanding community health worker employment preferences in Malang district, Indonesia, using a discrete choice experiment.BMJ global health · 2022Article
- Patient preferences for facility-based management of hypertension and diabetes in rural Uganda: a discrete choice experiment.BMJ open · 2022Article
- Improving Community Health Worker Compensation: A Case Study From India Using Quantitative Projection Modeling and Incentive Design Principles.Global health, science and practice · 2022Article
- Tackling brain drain at Chinese CDCs: understanding job preferences of public health doctoral students using a discrete choice experiment survey.Human resources for health · 2022Article
- Discrete choice analysis of health worker job preferences in Ethiopia: Separating attribute non-attendance from taste heterogeneity.Health economics · 2022Article
- Effectiveness of four interventions in improving community health workers' performance in western Kenya: a quasi-experimental difference-in-differences study using a longitudinal data.Primary health care research & development · 2022Article
- Community intervention programmes with people affected by leprosy: Listening to the voice of professionals.PLoS neglected tropical diseases · 2022Article
- Optimizing the Practice Environment for Medical Staff in the Post-pandemic Era: A Discrete Choice Experiment.Frontiers in public health · 2022Article
- Charting the Rights of Community Health Workers in India: The Next Frontier of Universal Health Coverage.Health and human rights · 2021Article
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Authors and funding
7 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
introductionA number of factors contribute to the performance and motivation of India's Accredited Social Health Activists (ASHAs). This study aims to identify the key motivational factors (and their relative importance) that may help retain ASHAs in service.
methodsA discrete choice experiment (DCE) survey presented ASHAs with eight unlabelled choice sets, each describing two hypothetical jobs that varied based on five attributes, specifically salary, workload, travel allowance, supervision and other job benefits. Multinomial logit and latent class (LC) models were used to estimate stated preferences for the attributes.
resultWe invited 318 ASHAs from 53 primary health centres of Guntur, a district in south India. The DCE was completed by 299 ASHAs using Android tablets. ASHAs were found to exhibit a strong preference for jobs that incorporated training leading to promotion, a fixed salary and free family healthcare. ASHAs were willing to sacrifice 2530 Indian rupee (INR) from their monthly salary, for a job offering training leading to promotion opportunity and 879 INR for a free family health-check. However, there was significant heterogeneity in preferences across the respondents. The LC model identified three distinct groups (comprising 51%, 35% and 13% of our cohort, respectively). Group 1 and 2 preferences were dominated by the training and salary attributes with group 2 having higher preference for free family health-check while group 3 preferences were dominated by workload. Relative to group 3, ASHAs in groups 1 and 2 were more likely to have a higher level of education and less likely to be the main income earners for their families.
conclusionASHAs are motivated by both non-financial and financial factors and there is significant heterogeneity between workers. Policy decisions aimed at overcoming workforce attrition should target those areas that are most valued by ASHAs to maximise the value of investments into these workers. TRIAL REGISTRATION NUMBER: CTRI/2018/03/012425.
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