ArticleInternational journal of environmental research and public health2019
Cognitive Biases of Consumers' Risk Perception of Foodborne Diseases in China: Examining Anchoring Effect.
Article in International journal of environmental research and public health, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
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Who cites it
15 citing papers in PubMed.
- Tailoring dengue health communication: Survey-based strategies to reduce message fatigue across risk areas.PLoS neglected tropical diseases · 2025Article
- Epidemiological Characteristics of Foodborne Disease Outbreaks in a Hospital: A 5-Year Retrospective Study.International journal of general medicine · 2025Article
- Why do Workers Generate Biased Risk Perceptions? An Analysis of Anchoring Effects and Influential Factors in Workers' Assessment of Unsafe Behavior.Safety and health at work · 2024Article
- Molecular diagnosis of patients with hepatitis A virus infection using amplicon-based nanopore sequencing.PloS one · 2023Article
- Microbial Contamination and Public Health: An Overview.International journal of environmental research and public health · 2022Article
- What Motivates Consumer Food Safety Perceptions and Beliefs? A Scoping Review in BRICS Countries.Foods (Basel, Switzerland) · 2022Article
- Influence of Framing Effect on Consumers' Purchase Intention of Artificial Meat-Based on Empirical Analysis of Consumers in Seven Cities.Frontiers in psychology · 2022Article
- Transmission Media of Foodborne Diseases as an Index Prediction of DiarrheagenicInternational journal of environmental research and public health · 2020Observational
- Developing a Messaging Graphic for Storage Times of Refrigerated Ready to Eat (RTE) Foods for a Consumer Food Safety Health Campaign.European journal of investigation in health, psychology and education · 2020Article
- Food Safety Gaps between Consumers' Expectations and Perceptions: Development and Verification of a Gap-Assessment Tool.International journal of environmental research and public health · 2020Article
- Food-Borne Disease Prevention and Risk Assessment.International journal of environmental research and public health · 2020Article
- Food Safety Trust, Risk Perception, and Consumers' Response to Company Trust Repair Actions in Food Recall Crises.International journal of environmental research and public health · 2020Article
- Korean Consumers' Recognition of Risks Depending on the Provision of Safety Information for Chemical Products.International journal of environmental research and public health · 2020Article
- Behavioral Ethics and the Incidence of Foodborne Illness Outbreaks.Journal of agricultural & environmental ethics · 2020Article
- Influence of the Framing Effect, Anchoring Effect, and Knowledge on Consumers' Attitude and Purchase Intention of Organic Food.Frontiers in psychology · 2020Article
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Consumer cognitive biases arise from judgment and decision-making due to their limitations in information processing. As one of the important cognitive biases, the anchoring effect plays a significant role in interfering with consumers' risk perception. With a stratified random approach, we collected survey data from 375 consumers in Wuxi, Jiangsu Province, China. Based on these data, this study attempted to analyze the anchoring effect in consumers' risk perception of foodborne diseases (FBDs) and the differences in their perception before and after intervention in a contrast experiment using the anchoring index and the Wilcoxon signed-rank test. The results confirm the existence of the proposed anchoring effect. Moreover, the experimenter-provided anchor value, a history of FBD, and familiarity with FBD were found to be important factors influencing this anchoring effect. Therefore, improving consumers' risk perception of FBD is critical to the long-term prevention of FBD risks by the government and consumers. The government should strengthen active monitoring, publicity, and education about FBD.
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