ArticleBMJ open2019
What are the perceived target groups and occasions for wines and beers labelled with verbal and numerical descriptors of lower alcohol strength? An experimental study.
Article in BMJ open, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
9 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Pooled it
- Regulation of Alcohol-Free and Low-Alcohol Drinks: Learning From a Comparative Analysis of Eight Countries.Drug and alcohol review · 2026Article
- From expectation to experience: The impact of 'dealcoholized', 'sulfite-free', and 'canned wine' claims on perception and purchase behavior across age groups.Current research in food science · 2026Article
- The use of alcohol-free and low-alcohol drinks in pregnancy in the UK.European journal of public health · 2025Article
- Trends in use of alcohol-free or low alcohol drinks in attempts to reduce alcohol consumption in Great Britain, 2020-2024: a population-based study.BMJ public health · 2025Article
- The Association of Influencer Marketing and Consumption of Non-Alcoholic Beer with the Purchase and Consumption of Alcohol by Adolescents.Behavioral sciences (Basel, Switzerland) · 2023Article
- Non-alcoholic beer in the European Union and UK: Availability and apparent consumption.Drug and alcohol review · 2022Article
- Production, Consumption, and Potential Public Health Impact of Low- and No-Alcohol Products: Results of a Scoping Review.Nutrients · 2021Article
- Review
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectivesAlcohol consumption is the fifth leading cause of morbidity and mortality globally. The development and promotion of lower strength alcohol products may help reduce alcohol consumption and associated harms. This study assessed what a sample of UK weekly drinkers perceived to be the target groups and occasions for drinking wines and beers labelled with different verbal and numerical descriptors of lower alcohol strength. DESIGN AND
participants3390 adults (1697 wine and 1693 beer drinkers) were sampled from a nationally representative UK panel, and participated in a between-subjects experiment in which participants were randomised to 1 of 18 groups with one of three levels of verbal descriptor ( MEASURES: The study gauged participants' perceptions of the type of person that would find the randomised beverage appealing and the type of occasion on which the beverage is likely to be drunk at.
resultsA principal component analysis showed that participants perceived pregnant women, sportspeople and those aged 6-13 years old were the target groups for products labelled with 0%ABV or the verbal descriptors
conclusionsLower strength products were seen as targeting non-traditional consumers (pregnant women) and occasions (weekday lunchtimes), suggesting these products may be perceived as extensions to regular strength alcoholic drinks rather than as substitutes for them.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.