ArticleBMJ global health2019
How to improve antibiotic awareness campaigns: findings of a WHO global survey.
Article in BMJ global health, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 71 papers, 1 of them a synthesis that pooled it.
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Who cites it
71 citing papers in PubMed, 1 synthesis or guideline pooled it.
- The vicious cycle of the public's irrational use of antibiotics for upper respiratory tract infections: A mixed methods systematic review.Frontiers in public health · 2022Pooled it
- Comparing the Antimicrobial Resistance Crisis to the COVID-19 Pandemic: A Randomized Public Health Messaging Experiment.Clinical infectious diseases : an official publication of the Infectious Diseases Society of America · 2026Trial
- Effects of educational animations using message framing on the appropriate antibiotic use by parents: a randomised, three-armed intervention study.BMC public health · 2025Trial
- Addressing antimicrobial resistance: Current challenges, emerging strategies, and an AI-powered, community-driven approach.PNAS nexus · 2026Review
- US Adults' Perspectives on Antibiotic Durations and Adherence to Therapy for Common Bacterial Respiratory Infections: A National Survey.Open forum infectious diseases · 2026Article
- Comic-Based Educational Intervention Enhances Antimicrobial Resistance Knowledge and Perceptions Among Adolescents in Ghana.Antibiotics (Basel, Switzerland) · 2026Article
- Review
- Substandard and Falsified Antibiotics Seized in Belgium: Quality Control Analysis Reveals High Prevalence of WHO Watch List Molecules and Bioavailability Non-Compliance.Antibiotics (Basel, Switzerland) · 2026Article
- Epidemiological characteristics of single and co-infections with upper respiratory tract pathogens among children in eastern China: a retrospective study.Frontiers in pediatrics · 2026Article
- Knowledge, attitudes and practices of smallholder dairy farmers on antimicrobial use in selected districts of Zambia: implications for antimicrobial stewardship.Frontiers in veterinary science · 2026Article
- Knowledge, Attitudes, and Practices Regarding Antibiotic Use and Resistance: A Cross-Sectional Study from Oman.International journal of environmental research and public health · 2025Article
- Tailoring Antibiotic Duration for Respiratory Tract Infections in Primary Care: Protocol for a Pragmatic Randomized Controlled Trial Study (STORM).JMIR research protocols · 2025Article
- Using social influencers for public health education on antibiotic use and antimicrobial resistance: protocol for a quasi-experimental study.BMC public health · 2025Article
- Communicating Antimicrobial Resistance on Instagram: Content Analysis of #AntibioticResistance.JMIR infodemiology · 2025Article
- Shifting the mindset regarding adherence to antibiotic use for respiratory tract infections.Exploratory research in clinical and social pharmacy · 2025Article
- The public's irrational use of antibiotics for upper respiratory tract infections: a cross-sectional study based on the health belief model.Scientific reports · 2025Observational
- Antimicrobial prescription patterns in tertiary care centres in India: a multicentric point prevalence survey.EClinicalMedicine · 2025Article
- Human and Veterinary Medicine Collaboration: Synergistic Approach to Address Antimicrobial Resistance Through the Lens of Planetary Health.Antibiotics (Basel, Switzerland) · 2025Review
- Development of health information materials on antimicrobial resistance with lay workers in Grahamstown/Makhanda, South Africa.Frontiers in public health · 2025Article
- Dilemmas of care: Healthcare seeking behaviours and antibiotic use among women in rural communities in Nam Dinh Province, Vietnam.Social science & medicine (1982) · 2024Article
11 more citing papers are in PubMed but not listed here.
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Authors and funding
7 authors.
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Abstract
introductionWe aimed to examine the characteristics of antibiotic awareness campaigns (AAC) conducted on a national or regional level since 2010.
methodsIn October 2016, the WHO invited stakeholders involved in the planning or conduct of AACs to answer a web questionnaire. We solicited general information about the characteristics of the AAC, with a particular focus on key messages supporting optimal use of antibiotics.
resultsStakeholders in 93 countries were contacted and 55 countries responded. Overall, 60 AACs from 16 low/middle-income countries (LMIC) and 31 high-income countries were identified. Forty-five campaigns (75%) were conducted on a national level and most of them (47/60; 78%) were organised by public health authorities and publicly funded. There were no major differences between LMICs and high-income countries in the types of key messages. The scientifically questionable 'Finish your prescription' slogan was used by 31 AACs (52%). A One Health approach was mentioned in 13/60 AACs (22%). Most messages were universally applicable; adaptation to locally prevalent public misconceptions was not systematic. The evaluation of the impact of campaigns was still incomplete, as only 18 AACs (30%) assessed their impact on antibiotic use.
conclusionFor future AACs, it seems essential to base messages more rigorously on scientific evidence, context specificities and behavioural change theory. A new generation of messages that encourage first-choice use of narrow spectrum antibiotics is needed, reflecting international efforts to preserve broad spectrum antibiotic classes. Evaluation of the impact of AACs remains suboptimal.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.