ArticleThe international journal of behavioral nutrition and physical activity2019
Prominent positioning and food swaps are effective interventions to reduce the saturated fat content of the shopping basket in an experimental online supermarket: a randomized controlled trial.
Article in The international journal of behavioral nutrition and physical activity, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 27 papers.
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Who cites it
27 citing papers in PubMed.
- Effect of food swap recommendations on the healthfulness and carbon footprint of grocery purchases in a naturalistic online store: A randomized parallel trial.PLoS medicine · 2026Trial
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- A Behaviorally Informed Mobile App to Improve the Nutritional Quality of Grocery Shopping (SwapSHOP): Feasibility Randomized Controlled Trial.JMIR mHealth and uHealth · 2024Trial
- The impact of altering restaurant and menu option position on food selected from an experimental food delivery platform: a randomised controlled trial.The international journal of behavioral nutrition and physical activity · 2023Trial
- Effect of Financial Incentives and Default Options on Food Choices of Adults With Low Income in Online Retail Settings: A Randomized Clinical Trial.JAMA network open · 2023Trial
- Strategies to reduce the energy content of foods pre-ordered for lunch in the workplace: a randomised controlled trial in an experimental online canteen.The international journal of behavioral nutrition and physical activity · 2022Trial
- Nudging customers towards healthier food and beverage purchases in a real-life online supermarket: a multi-arm randomized controlled trial.BMC medicine · 2022Trial
- The use of food swaps to encourage healthier online food choices: a randomized controlled trial.The international journal of behavioral nutrition and physical activity · 2021Trial
- Trial
- Evaluation of an intervention to provide brief support and personalized feedback on food shopping to reduce saturated fat intake (PC-SHOP): A randomized controlled trial.PLoS medicine · 2020Trial
- The hidden hand in retail: a qualitative analysis of how ultra-processed food companies shape consumer purchasing.BMC medicine · 2026Article
- Supply- and demand-side drivers of the change in the sugar density of food purchased between 2015 and 2018 in Great Britain.The British journal of nutrition · 2025Article
- High metabolic dysfunction-associated steatotic liver disease prevalence in type 2 diabetes: Urgent need for integrated screening and lifestyle intervention.World journal of hepatology · 2025Article
- Protocol: The effects of nutrient- vs food- vs food-substitution-based dietary recommendations for reducing free sugar intakes, on free sugar intakes, dietary profiles and sweet taste outcomes: A randomised controlled trial.Nutrition and health · 2024Article
- Developing messages to encourage healthy, sustainable dietary substitutions: A qualitative study with US emerging adults.Appetite · 2024Article
- Association Between Household Online Grocery Delivery Service Use and Food and Drink Purchase Behavior in England: Cross-Sectional Analysis.JMIR public health and surveillance · 2023Article
- Simple dietary substitutions can reduce carbon footprints and improve dietary quality across diverse segments of the US population.Nature food · 2023Article
- Online Pilot Grocery Intervention among Rural and Urban Residents Aimed to Improve Purchasing Habits.International journal of environmental research and public health · 2022Article
- Perceptions of social norms around healthy and environmentally-friendly food choices: Linking the role of referent groups to behavior.Frontiers in psychology · 2022Article
Corrections and comments
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Authors and funding
9 authors.
Funding
Abstract
backgroundInterventions to reduce the saturated fat (SFA) content of food purchases may help reduce SFA consumption and lower cardiovascular risk. This factorial RCT aimed to examine the effect of altering the default order of foods and being offered a swap on the SFA content of food selected during an online shopping experiment.
methodsUK adults who were the primary grocery shoppers for their household were recruited online and invited to select items in a custom-made experimental online supermarket using a 10-item shopping list. Participants were randomly allocated to one of four groups (i) to see products within a category ranked in ascending order of SFA content, (ii) receive an offer to swap to a product with less SFA, (iii) a combination of both interventions, or (iv) no intervention. The primary outcome was the difference in percentage energy from SFA in the shopping basket between any of the four groups. The outcome assessors and statistician were blinded to intervention allocation.
resultsBetween March and July 2018, 1240 participants were evenly randomised and 1088 who completed the task were analysed (88%). Participants were 65% female and aged 38y (SD 12). Compared with no intervention (n = 275) where the percentage energy from SFA was 25.7% (SD 5.6%), altering the order of foods (n = 261) reduced SFA by [mean difference (95%CI)] -5.0% (- 6.3 to - 3.6) and offering swaps (n = 279) by - 2.0% (- 3.3 to - 0.6). The combined intervention (n = 273) was significantly more effective than swaps alone (- 3.4% (- 4.7 to - 2.1)) but not different than altering the order alone (- 0.4% (- 1.8 to 0.9)), p = 0.04 for interaction.
conclusionsAltering the default order to show foods in ascending order of SFA and offering a swap with lower SFA reduced percentage energy from SFA in an experimental online supermarket. Environmental-level interventions, such as altering the default order, may be a more promising way to improve food purchasing than individual-level ones, such as offering swaps.
trial registrationISRCTN13729526 https://doi.org/10.1186/ISRCTN13729526 26th February 2018.
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