ArticleJournal of behavioral addictions2019
Sports betting incentives encourage gamblers to select the long odds: An experimental investigation using monetary rewards.
Article in Journal of behavioral addictions, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers, 1 of them a synthesis that pooled it.
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Who cites it
17 citing papers in PubMed, 1 synthesis or guideline pooled it.
- What is the impact of sports-related gambling advertising on gambling behaviour? A systematic review.Addiction (Abingdon, England) · 2025Pooled it
- Effects of inducements on sports gambling and decision-errors: An experimental study.Journal of behavioral addictions · 2025Trial
- The effect of a brief intervention video on gambling advertising resistance: Results of a randomized, on-line experimental study.Addiction (Abingdon, England) · 2025Trial
- The effect of television advertising on gambling behaviour: a quasi-experimental study during the 2022 Qatar FIFA World Cup.Addictive behaviors reports · 2026Article
- More frequent use of live sports-betting features is associated with increased risk of gambling harm: Evidence from a case-control design.Journal of behavioral addictions · 2026Article
- (Mis)Comprehension and (Mistaken) Attractiveness of Financial Gambling Inducements among UK Bettors.Journal of gambling studies · 2026Article
- The high cost of direct marketing from wagering operators, tipsters and affiliates: An ecological momentary assessment of how wagering promotions drive betting, expenditure, and harm.Journal of behavioral addictions · 2025Article
- Laboratory-induced extended wakefulness impairs mood and vigilance but not gambling behaviour in regular gamblers.Scientific reports · 2025Article
- Feature preferences of sports betting platforms: A discrete choice experiment shows why young bettors prefer smartphones.Journal of behavioral addictions · 2024Article
- The Interest in Betting, Smoking, Alcohol, and Drugs in Malawi: Changing Trends between 2012-2022.Malawi medical journal : the journal of Medical Association of Malawi · 2024Article
- Situational features of smartphone betting are linked to sports betting harm: An ecological momentary assessment study.Journal of behavioral addictions · 2023Article
- Unambiguous evidence that over half of gambling problems in Australia are caused by electronic gambling machines: Results from a large-scale composite population study.Journal of behavioral addictions · 2023Article
- Frequent gamblers' perceptions of the role of gambling marketing in their behaviour: An interpretative phenomenological analysis.PloS one · 2023Article
- How structural changes in online gambling are shaping the contemporary experiences and behaviours of online gamblers: an interview study.BMC public health · 2022Article
- Impact of wagering inducements on the gambling behaviors of on-line gamblers: A longitudinal study based on gambling tracking data.Addiction (Abingdon, England) · 2022Observational
- What's the Message? A Content Analysis of Emails and Texts Received from Wagering Operators During Sports and Racing Events.Journal of gambling studies · 2020Article
- Impact of Wagering Inducements on the Gambling Behaviors, Cognitions, and Emotions of Online Gamblers: A Randomized Controlled Study.Frontiers in psychiatry · 2020Article
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
BACKGROUND AND
aimsIncentives for wagering products can provide extra value to gamblers. However, there is no financial reason why this added value should lead people to take greater gambling risks. This study aimed to experimentally test if wagering incentives cause gamblers to choose higher-risk (long odds) bets than un-incentivized bets.
methodsAn online experiment was conducted with wagering customers (
resultsParticipants selected significantly longer odds (i.e., riskier) bets on games when an incentive was offered compared to the No-inducement condition. Better odds/winnings was the most attractive incentive, followed by Bonus bet, Cash rebate, Reduced risk, and No-incentive, respectively. No significant differences were observed based on demographics or problem gambling severity. DISCUSSION AND
conclusionsThe choice of long odds with incentivized bets increases the volatility of player returns. Increased volatility results in more gamblers in a losing position and fewer gamblers with larger wins. Moreover, if long odds bets are priced to provide poorer value to bettors compared to short odds, they would increase gamblers' losses and equivalently increase operators' profits.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.