Evidence map›Paper›PMID 31055011›Full record

ArticleAppetite2019

Evaluating the influence of racially targeted food and beverage advertisements on Black and White adolescents' perceptions and preferences.

Marie A Bragg, Alysa N Miller, David A Kalkstein, Brian Elbel, Christina A Roberto

Abstract readEvaluation Study
In one paragraph

Article in Appetite, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
16citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

16 citing papers in PubMed, 1 synthesis or guideline pooled it.

  1. Pooled it
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  14. The Racialized Marketing of Unhealthy Foods and Beverages: Perspectives and Potential Remedies.The Journal of law, medicine & ethics : a journal of the American Society of Law, Medicine & Ethics · 2022
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Marie A BraggDepartment of Population Health, New York University School of Medicine, 227 East 30(th)Street, New York, NY, 10016, United States; College of Global Public Health, New York University, 726 Broadway, New York, NY, 10012, United States. Electronic address: marie.bragg@nyumc.org.
Alysa N MillerDepartment of Population Health, New York University School of Medicine, 227 East 30(th)Street, New York, NY, 10016, United States.
David A KalksteinDepartment of Psychology, Stanford University, 450 Serra Mall, Building 420, Stanford, CA, 2130, United States.
Brian ElbelDepartment of Population Health, New York University School of Medicine, 227 East 30(th)Street, New York, NY, 10016, United States; New York University Wagner School of Public Service, 295 Lafayette St, New York, NY, 10012, United States.
Christina A RobertoPerelman School of Medicine, University of Pennsylvania, 3535 Market Street, Mezzanine, Philadelphia, PA, 19104, United States.

Funding

Research Training and Education CoreP60MD000538 · NIMHD · NEW YORK UNIVERSITY SCHOOL OF MEDICINE · PI TRINH-SHEVRIN, CHAU · 2003 to 2017
$21.2M
The Penn Roybal Center on Behavioral Economics and Health: Solving for Scale and Impact with Design Thinking, Digital Platforms, and Dynamic AdaptationP30AG034546 · NIA · UNIVERSITY OF PENNSYLVANIA · PI Alison Meredith Buttenheim, KEVIN G VOLPP · 2009 to 2026
$10.6M
Impact of Racially Targeted Food and Beverage Ads on Adolescent BehaviorDP5OD021373 · OD · NEW YORK UNIVERSITY SCHOOL OF MEDICINE · PI BRAGG, MARIE · 2015 to 2019
$2.1M
NIA NIH HHS P30 AG034546NIH HHS DP5 OD021373NIMHD NIH HHS P60 MD000538
6 · The paper itself

Abstract

introductionThe present study measures how racially-targeted food and beverage ads affect adolescents' attitudes toward ads and brands, purchase intentions for advertised products, and willingness to engage with brands on social media.

methodsBlack and White adolescents were recruited through Survey Sampling International in 2016. Participants completed an online survey in which they were randomized to view either four food and beverage ads (e.g., soda, candy commercials) featuring Black actors or four food and beverage ads featuring White actors.

resultsFor the two components of the attitudinal outcome, Black participants were more likely to report a positive affective response toward racially-similar ads compared to Whites. However, White participants were more likely to like ads that were racially-dissimilar compared to Black participants. Data were analyzed in 2016-2017, and we used an alpha level of 0.05 to denote statistical significance.

conclusionsBoth Black and White adolescents reported more positive affective responses to ads that featured Blacks compared to ads that featured Whites. Because there were no differences on two outcomes, future research should examine the influence of racially-targeted marketing in real-world contexts (e.g., social media) and longitudinal exposure to targeted advertising on dietary behavior.

Indexed as

AdolescentAdolescent BehaviorAdvertisingBeveragesBlack or African AmericanCandyConsumer BehaviorFemaleFoodFood PreferencesHumansMaleTelevisionWhite PeopleAdolescentAdvertisementBrand engagementRacially-targeted marketingSocial media

Identifiers

PMID31055011
PMCPMC9743992

What OpenQuestion holds

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Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.