ArticleHealth psychology : official journal of the Division of Health Psychology, American Psychological Association2019
Neural valuation of antidrinking campaigns and risky peer influence in daily life.
Article in Health psychology : official journal of the Division of Health Psychology, American Psychological Association, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Who cites it
6 citing papers in PubMed, 14 citations in OpenAlex.
- Pictorial warning labels reduce sharing intentions, blunt self-relevance processes elicited by social media posts promoting cannabis edibles.The Journal of communication · 2025Article
- Neural responses to peers moderate conversation-drinking associations in daily life.Scientific reports · 2025Article
- A neurobiological perspective on social influence: Serotonin and social adaptation.Journal of neurochemistry · 2022Review
- Causal Effects of Alcohol-Related Facebook Posts on Drinking Behavior: Longitudinal Experimental Study.Journal of medical Internet research · 2021Article
- Social networks and neural receptivity to persuasive health messages.Health psychology : official journal of the Division of Health Psychology, American Psychological Association · 2021Article
- Drinking and responses to antidrinking messages among young adults: An fMRI study.Addiction biology · 2021Article
Corrections and comments
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Authors and funding
4 authors at 2 institutions in 2 countries.
Funding
Abstract
objectiveHealth behavior is affected by competing sources of influence like media messages and peers. In the context of alcohol consumption, college students are targeted by antidrinking media messages, but tend to have proalcohol conversations with peers. How do humans integrate competing sources of influence on daily behavior? We observed individuals under exposure to antialcohol media messages and proalcohol conversations and tested a "common neural value" account of how contradictory influences are integrated to affect behavior.
methodsParticipants were instructed to cognitively regulate responses to antidrinking media messages while undergoing fMRI at baseline. Individual differences in success in message-consistent or -derogating regulation were indexed by changes in activity within the neural valuation system (ventral striatum/VS, ventromedial prefrontal cortex/VMPFC), providing a proxy for success in finding value in message-consistent/-derogating engagement. To measure peer influence, we tracked daily drinking-related conversations and drinking behavior for 30 days using mobile electronic diaries.
resultsPeer conversations, on average, were positive toward drinking. More positive conversations led to more future drinking, particularly for participants who showed greater neural value signals when derogating antidrinking media. Susceptibility to risky peer influence decreased with increasing success in up-regulating message-consistent neural valuation responses to antidrinking media. Neural effects were driven by VS-activity.
conclusionsResults are consistent with a dynamic value integration process where contradictory influences inform a common neural value signal. Reductions in the value of a behavior (through antidrinking campaigns) may buffer against future value increases after exposure to competing influences (proalcohol peers) with important real-world consequences. (PsycINFO Database Record (c) 2019 APA, all rights reserved).
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.