Evidence map›Paper›PMID 30940986›Full record

ArticleBulletin of the World Health Organization2019

Commercial determinants of health: advertising of alcohol and unhealthy foods during sporting events.

Robin Ireland, Christopher Bunn, Gerda Reith, Matthew Philpott, Simon Capewell, Emma Boyland, Stephanie Chambers

Open access · diamondAbstract read
In one paragraph

Article in Bulletin of the World Health Organization, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 29 papers, 3 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
29citing papers in PubMed, 3 pooled it
10.0field-weighted citation impact, top 2% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

29 citing papers in PubMed, 3 syntheses or guidelines pooled it, 65 citations in OpenAlex.

  1. Impact of food, beverage, and alcohol brand marketing on consumptive behaviors and health in children and adults: A systematic review and meta-analysis.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2025
    Pooled it
  2. Commercial determinants of health: an ethical exploration.International journal of public health · 2020
    Pooled it
  3. Pooled it
  4. Trial
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  7. A scoping review and expert consensus on digital determinants of health.Bulletin of the World Health Organization · 2025
    Article
  8. Article
  9. Exposure to preference-matched alcohol advertisements from national sports broadcasts increases short-term alcohol consumption inclinations in risky drinkers.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2025
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors at 3 institutions in 1 country.

Robin IrelandCollege of Social Sciences,School of Social and Political Sciences, University of Glasgow, 25-29 Bute Gardens, Glasgow G12 8RS Scotland.
Christopher BunnCollege of Social Sciences,School of Social and Political Sciences, University of Glasgow, 25-29 Bute Gardens, Glasgow G12 8RS Scotland.
Gerda ReithSchool of Social and Political Sciences, University of Glasgow, Glasgow, Scotland.
Matthew PhilpottEuropean Healthy Stadia Network, Liverpool, England.
Simon CapewellDepartment of Public Health and Policy, University of Liverpool, Liverpool, England.
Emma BoylandDepartment of Psychological Sciences, University of Liverpool, Liverpool, England.
Stephanie ChambersMRC/CSOSocial and Public Health Sciences Unit, University of Glasgow, Glasgow, Scotland.
University of Liverpool · GBMRC/CSO Social and Public Health Sciences Unit · GBUniversity of Glasgow · GB

Funding

Chief Scientist Office SPHSU12Chief Scientist Office SPHSU14Medical Research Council MC_PC_13027Medical Research Council MC_UU_12017/12Medical Research Council MC_UU_12017/14
6 · The paper itself

Abstract

Tobacco, alcohol and foods that are high in fat, salt and sugar generate much of the global burden of noncommunicable diseases. We therefore need a better understanding of how these products are promoted.The promotion of tobacco products through sporting events has largely disappeared over the last two decades, but advertising and sponsorship continues bycompanies selling alcohol, unhealthy food and sugar-sweetened beverage. The sponsorship of sporting events such as the Olympic Games, the men's FIFA World Cup and the men's European Football Championships in 2016, has received some attention in recent years in the public health literature. Meanwhile, British football and the English Premier League have become global events with which transnational companies are keen to be associated, to promote their brands to international markets. Despite its reach, the English Premier League marketing and sponsorship portfolio has received very little scrutiny from public health advocates. We call for policy-makers and the public health community to formulate an approach to the sponsorship of sporting events, one that accounts for public health concerns.

Indexed as

AdvertisingFoodSportsAlcoholic BeveragesChronic DiseaseCommerceHealth BehaviorHealth PromotionHumansIndustryPublic HealthTobacco Products

Identifiers

PMID30940986
PMCPMC6438257
OpenAlexW2926906725

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.