Evidence map›Paper›PMID 30922335›Full record

ArticleHealth research policy and systems2019

Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign.

Kim Borg, Breanna Wright, Liz Sannen, David Dumas, Tony Walker, Peter Bragge

Abstract readEvaluation Study
In one paragraph

Article in Health research policy and systems, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
8citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

8 citing papers in PubMed, 1 synthesis or guideline pooled it.

  1. Pooled it
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Kim BorgBehaviourWorks Australia, Monash Sustainable Development Institute, Monash University, 8 Scenic Boulevard, Clayton, Victoria, 3800, Australia. kim.borg@monash.edu.ORCID http://orcid.org/0000-0001-5614-5602
Breanna WrightBehaviourWorks Australia, Monash Sustainable Development Institute, Monash University, 8 Scenic Boulevard, Clayton, Victoria, 3800, Australia.
Liz SannenVictorian Department of Health and Human Services, Melbourne, Australia.
David DumasThe Shannon Company, Melbourne, Australia.
Tony WalkerAmbulance Victoria, Melbourne, Australia.
Peter BraggeBehaviourWorks Australia, Monash Sustainable Development Institute, Monash University, 8 Scenic Boulevard, Clayton, Victoria, 3800, Australia.

Funding

Department of Health and Human Services, State Government of Victoria N/A
6 · The paper itself

Abstract

backgroundIn Victoria, Australia, emergency calls requesting an ambulance have been increasing at a rate higher than population growth. While most of these calls are for genuine emergencies, many do not require an immediate ambulance response. A collaborative research approach was undertaken to address this issue. The aim of this paper was to evaluate the effectiveness of applying a behaviour change approach to this challenge by first addressing antecedents of behaviour (attitudes, awareness and knowledge).

methodsThe project included a formative research phase to inform the design of a mass media campaign and subsequent evaluation of the campaign.

resultsResults indicated that the campaign was successful in increasing community attitudes towards ambulances as being for emergencies only, particularly among those familiar with the campaign material and with other health service options (such as telephone advice lines).

conclusionsThese findings provide support for adopting the Forum approach to increase the chances that a mass media campaign will achieve its stated objectives. Recommendations for future campaign activities are discussed.

Indexed as

AmbulancesAttitudeAwarenessEmergenciesMass MediaSocial MarketingSocial ResponsibilityAdolescentAdultAgedAged, 80 and overFemaleHealth Knowledge, Attitudes, PracticeHealth ServicesHumansMaleAmbulanceattitudesbehaviour changeemergency servicemass media

Identifiers

PMID30922335
PMCPMC6437887

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.