ArticleBMJ open2019
Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UK.
Article in BMJ open, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers, 1 of them a synthesis that pooled it.
What it found
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The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
14 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Association between exposure to digital alcohol marketing and alcohol use: a systematic review and meta-analysis.The Lancet. Public health · 2025Pooled it
- Change in Advertising Exposure of Unhealthy Commodities After the Implementation of an Outdoor Advertising Restrictions Policy in Bristol, UK: A Descriptive Study.Journal of urban health : bulletin of the New York Academy of Medicine · 2026Article
- Association between watching mukbang and cookbang and alcohol use among adolescents.Nutrition journal · 2025Article
- Where do adults see alcohol marketing? Insight from a cross-sectional survey in the United Kingdom.Journal of public health (Oxford, England) · 2025Article
- The validity of self-rated alcohol susceptibility in predicting alcohol use in early adolescents in Latin America.Alcohol, clinical & experimental research · 2023Article
- Association and dose-response relationship between exposure to alcohol advertising media and current drinking: a nationwide cross-sectional study of Japanese adolescents.Environmental health and preventive medicine · 2023Article
- Awareness of alcohol marketing one year after initial implementation of Ireland's Public Health (Alcohol) Act and during the COVID-19 pandemic.Journal of public health (Oxford, England) · 2022Article
- Alcohol Health Warning Labels: A Rapid Review with Action Recommendations.International journal of environmental research and public health · 2022Review
- Underage Adolescents' Reactions to Adverts for Beer and Spirit Brands and Associations with Higher Risk Drinking and Susceptibility to Drink: A Cross-Sectional Study in the UK.Alcohol and alcoholism (Oxford, Oxfordshire) · 2022Article
- Association between Self-Reported Exposure to Alcohol Advertisements and Drinking Behaviors: An Analysis of a Population-Based Survey in Thailand.International journal of environmental research and public health · 2021Article
- A Content Analysis and Population Exposure Estimate Of Guinness Branded Alcohol Marketing During the 2019 Guinness Six Nations.Alcohol and alcoholism (Oxford, Oxfordshire) · 2021Article
- Awareness of marketing for high fat, salt or sugar foods, and the association with higher weekly consumption among adolescents: a rejoinder to the UK government's consultations on marketing regulation.Public health nutrition · 2020Article
- Social Networking Sites and Perceived Content Influence: An Exploratory Analysis from Focus Groups with French Adolescents.International journal of environmental research and public health · 2020Article
- Awareness of product-related information, health messages and warnings on alcohol packaging among adolescents: a cross-sectional survey in the United Kingdom.Journal of public health (Oxford, England) · 2020Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
Abstract
objectivesTo explore awareness of alcohol marketing and ownership of alcohol branded merchandise in adolescents and young adults in the UK, what factors are associated with awareness and ownership, and what association awareness and ownership have with alcohol consumption, higher-risk drinking and susceptibility.
designOnline cross-sectional survey conducted during April-May 2017.
settingThe UK.
participantsAdolescents and young adults aged 11-19 years in the UK (n=3399).
main outcome measuresAlcohol Use Disorders Identification Test-Consumption (AUDIT-C) (0-12) and indication of higher-risk consumption (
resultsEighty-two per cent of respondents were aware of at least one form of alcohol marketing in the past month and 17% owned branded merchandise. χ
conclusionsYoung people, above and below the legal purchasing age, are aware of a range of alcohol marketing and almost one in five own alcohol branded merchandise. In current drinkers, alcohol marketing awareness was associated with increased consumption and greater likelihood of higher-risk consumption. In never drinkers, ownership of branded merchandise was associated with susceptibility.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.