ArticleJournal of medical Internet research2019
Characterizing Media Content and Effects of Organ Donation on a Social Media Platform: Content Analysis.
Article in Journal of medical Internet research, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 22 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
22 citing papers in PubMed.
- Public attitudes and preferences on organ donation and allocation in china: a cross-sectional study.Scientific reports · 2026Article
- How to Promote the Idea of Transplantation-Second Life Social Campaign as an Example of Successful Action in Poland-What Youth Is Used to, Adults Remember.Healthcare (Basel, Switzerland) · 2025Article
- Article
- Media narratives about organ and tissue donation and transplantation: reflective analysis of published content.Revista da Escola de Enfermagem da U S P · 2025Article
- Deceased donor uterus transplantation: religious perceptions.Frontiers in transplantation · 2025Article
- Attitudes toward posthumous organ donation in Kazakhstan: a qualitative analysis.Frontiers in public health · 2025Article
- People's Attitude and Perception of the Pandemic on Twitter: A Case Study of COVID-19 in India.Cureus · 2024Article
- Reporting of Ethical Considerations in Qualitative Research Utilizing Social Media Data on Public Health Care: Scoping Review.Journal of medical Internet research · 2024Article
- Exploring Discussions About Virtual Reality on Twitter to Inform Brain Injury Rehabilitation: Content and Network Analysis.Journal of medical Internet research · 2024Article
- Awareness, Attitudes, and Willingness: A Cross-Sectional Study of Organ Donation in Saudi Arabia.Healthcare (Basel, Switzerland) · 2023Article
- Methods for Analyzing the Contents of Social Media for Health Care: Scoping Review.Journal of medical Internet research · 2023Article
- Messaging strategies for communicating health-related information in social media-a content and effectiveness analysis of organ donation posts on Instagram in Germany.BMC public health · 2023Article
- Organ and Tissue Donation Consent Model and Intent to Donate Registries: Recommendations From an International Consensus Forum.Transplantation direct · 2023Article
- Better recognition for research participants: what society should learn from covid-19.BMJ (Clinical research ed.) · 2023Article
- Classifying Comments on Social Media Related to Living Kidney Donation: Machine Learning Training and Validation Study.JMIR medical informatics · 2022Article
- What Are the Characteristics of User Texts and Behaviors in Chinese Depression Posts?International journal of environmental research and public health · 2022Article
- Media use and organ donation willingness: A latent profile analysis from Chinese residents.Frontiers in public health · 2022Article
- Excavating the social representations and perceived barriers of organ donation in China over the past decade: A hybrid text analysis approach.Frontiers in public health · 2022Article
- Implications of COVID-19 and Lockdown on Internet Addiction Among Adolescents: Data From a Developing Country.Frontiers in psychiatry · 2021Article
- What people share about the COVID-19 outbreak on Twitter? An exploratory analysis.BMJ health & care informatics · 2020Article
Corrections and comments
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Authors and funding
7 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundThe lack of organ donors has become a barrier for the development of organ transplantation programs, and many countries are currently facing a severe shortage of deceased organs. Media campaigns on social media have the potential to promote organ donation. However, little is known about what kind of media content is the most appropriate for this purpose.
objectiveThis study aimed to analyze media posts regarding organ donation on Weibo, a social media platform, and to identify the media themes that are most advantageous in promoting public awareness and attitudes concerning organ donation.
methodsBased on 16 million social media users' posts randomly extracted from January 1 to December 31, 2017, 1507 reposts of 141 distinct media posts relevant to organ donation were found. We analyzed the media posts' themes and examined their effects in promoting public awareness about organ donation by comparing the number of reposts and comments they prompted. The themes' impact on attitude toward organ donation was gauged using the comments indicating support and intentions for organ donation.
resultsOverall, 5 major themes were identified from the media posts, among which "organ donation behaviors" constituted the highest proportion (58/141, 41.13%). However, themes of "statistical descriptions of organ donation" and "meaningfulness of donation" were the most influential in promoting awareness on organ donation: approximately 3 of 10 commenters for the former theme and 2 of 10 commenters for the latter expressed intentions to become organ donors. These two themes, along with "meaningfulness of organ donation for society," a subtheme of "meaningfulness of donation," were the most effective for evoking support and intentions for donation.
conclusionsA discrepancy was revealed between the media themes that were the most salient on the media agenda and those that were the most effective in increasing organ donation awareness and intentions on social media. These findings provide guidance for campaigns on organ donation. The results also suggest the potential of campaigns on social media for promoting prosocial health behaviors and highlight the importance of strategic message design for serving this goal.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.