ArticleFrontiers in neuroscience2019
Following the Majority: Social Influence in Trusting Behavior.
Article in Frontiers in neuroscience, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Who cites it
6 citing papers in PubMed.
- Determining the adoption intention and influencing factors of telerehabilitation by people with rehabilitation needs: a cross-sectional survey.BMC public health · 2026Article
- How Social Influence Promotes the Adoption of Mobile Health among Young Adults in China: A Systematic Analysis of Trust, Health Consciousness, and User Experience.Behavioral sciences (Basel, Switzerland) · 2024Article
- Social Acceptance of Mobile Health among Young Adults in Japan: An Extension of the UTAUT Model.International journal of environmental research and public health · 2022Article
- Enhanced endogenous oxytocin signaling in the brain modulates neural responses to social misalignment and promotes conformity in humans: A multi-locus genetic profile approach.Psychoneuroendocrinology · 2022Article
- Confidence Modulates the Conformity Behavior of the Investors and Neural Responses of Social Influence in Crowdfunding.Frontiers in human neuroscience · 2021Article
- Prediction of trust propensity from intrinsic brain morphology and functional connectome.Human brain mapping · 2021Article
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Authors and funding
3 authors.
Funding
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Abstract
When making decisions, people may change their behavior, sometimes against their personal preference, according to the opinions of peers. However, the effect of social influence on trust is still unknown. In our study, we used the event-related functional magnetic resonance imaging to investigate brain activity in social influence during a trust game. The behavioral results revealed that people tend to conform to others' opinions and behaviors in a trust game. Decreased activations were observed in superior temporal gyrus during processing of social influences. Moreover, brain regions supporting value processing and reward learning were activated when subjects decided to follow the majority. These regions include the ventral medial prefrontal cortex, ventral striatum, and parahippocampal gyrus. Finally, our exploratory analysis revealed an increase in functional connectivity between the prefrontal cortex and the ventral striatum during conformity in trusting behavior. These findings indicate that the neural basis of social influence in trusting behavior are similar to the mechanisms implicated in reward learning. The brain regions involved in reward learning might reflect the reward value of agreeing with others in our study.
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