ArticlePrevention science : the official journal of the Society for Prevention Research2019
Changing Social Norms: the Importance of "Organized Diffusion" for Scaling Up Community Health Promotion and Women Empowerment Interventions.
Article in Prevention science : the official journal of the Society for Prevention Research, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 45 papers, 1 of them a synthesis that pooled it.
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Who cites it
45 citing papers in PubMed, 1 synthesis or guideline pooled it, 119 citations in OpenAlex.
- Scoping review of social norms interventions to reduce violence and improve SRHR outcomes among adolescents and young people in sub-Saharan Africa.Frontiers in reproductive health · 2025Pooled it
- Mediating effects of inequitable gender norms on intimate partner violence and contraceptive use in a cluster randomized control trial in Niger.American journal of epidemiology · 2025Trial
- Effects of the reaching married adolescents program on modern contraceptive use and intimate partner violence: results of a cluster randomized controlled trial among married adolescent girls and their husbands in Dosso, Niger.Reproductive health · 2023Trial
- Community-level spillover effects of an intervention to prevent intimate partner violence and HIV transmission in rural Ethiopia.BMJ global health · 2021Trial
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- Community activism as a strategy to reduce intimate partner violence (IPV) in rural Rwanda: Results of a community randomised trial.Journal of global health · 2020Trial
- Diffusion of an Effective Social and Behavioral Change Intervention to Prevent Intimate Partner Violence and Enhance Gender-Equitable Norms in Nepal.Prevention science : the official journal of the Society for Prevention Research · 2026Article
- Negative workplace gossip and organizational citizenship behavior in the Chinese kindergarten teaching workforce: exploring interpersonal trust as a mediator.Frontiers in psychology · 2026Article
- A Community Intervention to Increase Positive Parenting: A Three-Year Cohort Study in South Africa.Psychosocial intervention · 2026Article
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- Gender-biased clustering of attitudes towards physical intimate partner violence: A social network analysis in south-central Ethiopia.PNAS nexus · 2025Article
- Understanding barriers to young people's utilisation of sexual and reproductive health services in Asia-Pacific countries: a qualitative systematic review and thematic synthesis.BMJ public health · 2025Article
- Article
- Gender transformative innovation: Women's inclusion in livestock vaccine systems in northern Ghana.Agricultural systems · 2024Article
- Remedial, institutional or radical? Explaining community responses to violence against women in an NGO programme to prevent violence in Mumbai, India.World development · 2024Article
- "Everyone has their own problems and realities so the religious community cannot judge someone." Contraception motivations and perceived consequences among young contraceptive users who practice a religion in Burkina Faso.Contraception and reproductive medicine · 2024Article
- The Role of Community Health Agents in Promoting Social Change in Peru.Journal of community health · 2024Article
- Impact of DREAMS interventions on attitudes towards gender norms among adolescent girls and young women: Findings from a prospective cohort in Kenya.PLOS global public health · 2024Article
- Mothers' knowledge and practices on breastfeeding and complementary feeding in an urban slum area and rural area in Kenya: A cross-sectional interview study.Journal of child health care : for professionals working with children in the hospital and community · 2023Article
- Diagnosing norms and norm change in rural Bangladesh: an exploration of gendered social norms and women's empowerment.BMC public health · 2023Article
Corrections and comments
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Authors and funding
9 authors at 6 institutions in 3 countries.
Funding
Abstract
Some harmful practices are sustained by social norms-collective beliefs about what people expect from each other. Practitioners and researchers alike have been investigating the potential of social norms theory to inform the design of effective interventions addressing these practices in low- and middle-income countries. One approach commonly used to facilitate social norms change is community-based dialogs and trainings. This approach has often been criticized for not being cost-effective, as it usually includes a relatively small number of direct participants and does not allow for scaling-up strategies. In spite of some evidence (as for instance, the SASA! Program) that community dialogs can achieve social norms change, little exists in the literature about how exactly participants in community dialogs engage others in their networks to achieve change. In this paper, we look at the potential of "organized diffusion" as a cost-effective strategy to expand the positive effects of community-based interventions to participants' networks, achieving sustainable normative shifts. We provide quantitative evidence from three case studies-Community Empowerment Program in Mali, Change Starts at Home in Nepal, and Voices for Change in Nigeria-showing that participants in community-based interventions can be effectively empowered to share their new knowledge and understandings systematically with others in their networks, eventually facilitating social norms change. Future community-based interventions intending to achieve social norms change would benefit from integrating ways to help participants engage others in their network in transformative conversations. Doing so has the potential to generate additional impact with little additional investment.
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