ArticleFrontiers in psychology2019
Emotional Responses to Visual Art and Commercial Stimuli: Implications for Creativity and Aesthetics.
Article in Frontiers in psychology, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
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Who cites it
12 citing papers in PubMed.
- Assessing the restorative effects of campus greeness on student depression: a comparative study across three distinct university campus type in Macau.BMC public health · 2025Article
- The way aesthetic needs affects the relationship between aesthetic responsiveness and creativity.PloS one · 2025Article
- Stimulus Complexity Can Enhance Art Appreciation: Phenomenological and Psychophysiological Evidence for the Pleasure-Interest Model of Aesthetic Liking.Journal of Intelligence · 2024Article
- Article
- The role of the target language culture on Arabic learners' fondness for Arabic poetry.Frontiers in psychology · 2024Article
- Ecological decoding of visual aesthetic preference with oscillatory electroencephalogram features-A mini-review.Frontiers in neuroergonomics · 2024Review
- Michelangelo Effect in Virtual Sculpturing: Prospective for Motor Neurorehabilitation in the Metaverse.Journal of cognition · 2024Article
- Virtual and Reality: A Neurophysiological Pilot Study of the Sarcophagus of the Spouses.Brain sciences · 2023Article
- An interpretable approach for automatic aesthetic assessment of remote sensing images.Frontiers in computational neuroscience · 2022Article
- Electroencephalography Correlates of Well-Being Using a Low-Cost Wearable System.Frontiers in human neuroscience · 2021Article
- A Review of EEG and fMRI Measuring Aesthetic Processing in Visual User Experience Research.Computational intelligence and neuroscience · 2021Review
- The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers.Frontiers in psychology · 2020Article
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
There is an ongoing debate about whether emotional responses to artworks are similar to those produced by the commercial stimuli experienced in everyday life. In this study, we evaluated the emotional responses to the visual art and commercial stimuli by using electroencephalography (EEG) to obtain an objective measure of emotional responses of the brain, namely the frontal alpha asymmetry. Positive frontal alpha asymmetry suggests positive emotional responses, and vice versa. The visual art stimuli consisted of 80 artistic and naturally colored paintings whereas the commercial stimuli consisted of 80 different window displays of fashion collections. The results revealed that positive frontal alpha asymmetry was elicited when the participants judged the visual art stimuli as either beautiful or not beautiful. For the commercial stimuli, positive frontal alpha asymmetry was observed when they were considered as beautiful, whereas negative frontal alpha asymmetry was exhibited toward those perceived as not beautiful. These findings suggest more positive emotional responses to the visual art stimuli, regardless of their aesthetics. However, favorable emotional responses were only elicited toward the commercial stimuli regarded as beautiful. The implications for the creative and aesthetic design of the commercial stimuli in Chinese society in influencing consumers' emotional responses are discussed.
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