ArticleNutrients2019
Marketing Strategy, Serving Size, and Nutrition Information of Popular Children's Food Packages in Taiwan.
Article in Nutrients, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Who cites it
6 citing papers in PubMed.
- Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents?: an experimental study.BMC public health · 2020Trial
- Sugar labeling information and online marketing strategies for hand-shaken tea drinks in northern Taiwan.Frontiers in nutrition · 2023Article
- Sugar Content and Warning Criteria Evaluation for Popular Sugar-Sweetened Beverages in Taipei, Taiwan.Nutrients · 2022Article
- Article
- The Effect of an Online Sugar Fact Intervention: Change of Mothers with Young Children.Nutrients · 2020Article
- The Power of Packaging: A Scoping Review and Assessment of Child-Targeted Food Packaging.Nutrients · 2020Article
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Authors and funding
4 authors.
Funding
Abstract
A content analysis was used to investigate the marketing strategies, serving size, and nutrition quality in Taiwan popular children's snacks and drinks. A total of 361 snacks and 246 drinks were collected. It was found that 38.6% of snacks and 25.3% of drinks were child-targeted (CT) foods, and 78.1% and 85.4% of the snacks and drinks had health and nutrition marketing (HNM). Serving size was significantly positively correlated to calories among different food categories in this study. Only the CT breads, ready-to-eat cereals, and fruit/vegetable juice had smaller serving sizes than did the corresponding non-CT products. These CT products had significantly fewer calories than did the corresponding non-CT products. Approximately 30% of snacks and 18% of drinks had both CT and HNM. Moreover, 82.7% of CT snacks and 100.0% of CT drinks with HNM were high in sugar. About 95% of foods with no added sugar claim were high sugar. CT foods are not necessarily healthier than non-CT foods, even the CT food with HNM. Health professionals should help parents assess the nutrition quality of the popular children's foods. Further research was needed to investigate the effect of these marketing strategies and serving size on children's food consumption.
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