ArticleJournal of behavioral addictions2018
Young people's recall and perceptions of gambling advertising and intentions to gamble on sport.
Article in Journal of behavioral addictions, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 19 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
19 citing papers in PubMed.
- Influence of sponsorship on betting intentions: from linear to deep learning models.Harm reduction journal · 2026Article
- Regulatory Whack-a-mole: A Rapid Scoping Review of Gambling Marketing Restrictions and their (in)Effectiveness.Current addiction reports · 2026Review
- Bet More - But Only with Me: Role of Celebrity Endorsers in Sports Betting Advertising.Journal of gambling studies · 2025Article
- Exploring Perspectives Towards the Gambling Industry and Its Marketing Strategies Among Young People in Western Australia.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2025Article
- Youth perspectives on the promotional and public relations strategies of health harming industries.Health promotion international · 2024Article
- Understanding mediated sports consumption by Irish children: a qualitative study exploring their exposure and understanding of gambling marketing, risks and harms.BMC public health · 2024Article
- The Relevance of Marketing in Sports Betting Perceptions and Behaviors Across Different age Groups.Journal of gambling studies · 2024Review
- "It's changing our lives, not for the better. It's important that we have a say". The role of young people in informing public health and policy decisions about gambling marketing.BMC public health · 2024Article
- Young people's views about the use of celebrities and social media influencers in gambling marketing.Health promotion international · 2024Article
- Gambling advertising on Twitter before, during and after the initial Australian COVID-19 lockdown.Journal of behavioral addictions · 2023Article
- Protecting children and young people from contemporary marketing for gambling.Health promotion international · 2023Article
- Young people in Australia discuss strategies for preventing the normalisation of gambling and reducing gambling harm.BMC public health · 2022Article
- Advertising Games of Chance in Adolescents and Young Adults in Spain.Journal of gambling studies · 2021Article
- A Longitudinal Analysis of Gambling Predictors among Adolescents.International journal of environmental research and public health · 2020Article
- Embedded Gambling Promotion in Football: An Explorative Study of Cue-Exposure and Urge to Gamble.Journal of gambling studies · 2020Article
- Gambling Harm as a Global Public Health Concern: A Mixed Method Investigation of Trends in Wales.Frontiers in public health · 2020Article
- Examining neural reactivity to gambling cues in the age of online betting.Current behavioral neuroscience reports · 2019Article
- Recall and awareness of gambling advertising and sponsorship in sport in the UK: a study of young people and adults.Harm reduction journal · 2019Article
- Women and gambling-related harm: a narrative literature review and implications for research, policy, and practice.Harm reduction journal · 2019Review
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundThere has been an increased international policy focus on the factors that may contribute to, and prevent, the normalization of gambling for young people. However, there is still limited research, which investigates the role of advertising in shaping young people's gambling attitudes and consumption intentions.
methodsMixed methods study of 111 young people aged 11-16 years recruited from community basketball stadiums in Victoria, Australia, between May and July 2018. Interviewer-assisted surveys investigated recall and awareness of sports betting brands, perceptions of promotional strategies, intention to gamble, and reasons for betting on particular sports. Quantitative data were analyzed using descriptive statistics and χ
resultsYoung people had high recall and awareness of advertising, with most able to name at least one betting brand (n = 90, 81.1%), and many demonstrating a high awareness of the distinct characteristics (such as colors and appeal strategies) of different brands. A fifth of young people (n = 25, 22.5%) expressed intentions to gamble at 18 years, with boys significantly more likely than girls to state they would gamble (χ DISCUSSION AND
conclusionsCurrent regulatory structures appear to be ineffective in limiting young people's recall and awareness of gambling advertising. Lessons from tobacco control support the application of precautionary approaches as a more effective way to limit young people's development of positive gambling attitudes and behaviors.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.