ArticleThe Journal of neuroscience : the official journal of the Society for Neuroscience2019
Hard Decisions Shape the Neural Coding of Preferences.
Article in The Journal of neuroscience : the official journal of the Society for Neuroscience, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers.
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Who cites it
20 citing papers in PubMed.
- Towards an Integrative Framework of Self-Regulation: A Scoping Review on the Interplay Between Emotion Regulation, Executive Functions and Decision-Making in Clinical Populations.Brain sciences · 2026Review
- Neural basis of attitude change motivated by cognitive dissonance: a scoping review.Cognitive, affective & behavioral neuroscience · 2026Article
- Choice-induced preference change under a sequential sampling model framework.Scientific reports · 2026Article
- Decision makers consider all options in choice triplets.PloS one · 2025Article
- Value construction through sequential sampling explains serial dependencies in decision making.eLife · 2024Article
- Value construction through sequential sampling explains serial dependencies in decision making.bioRxiv : the preprint server for biology · 2024Article
- A global neuronal workspace model of functional neurological disorders.Dialogues in clinical neuroscience · 2024Review
- Value certainty and choice confidence are multidimensional constructs that guide decision-making.Cognitive, affective & behavioral neuroscience · 2023Article
- Neurochronometry of choice-induced preference changes: when do preferences actually change?Frontiers in human neuroscience · 2023Review
- Neuromodulation of choice-induced preference changes: the tDCS study of cognitive dissonance.Frontiers in psychology · 2023Article
- Where do our preferences come from? How hard decisions shape our preferences.Frontiers in behavioral neuroscience · 2022Article
- Believing and Beliefs-Neurophysiological Underpinnings.Frontiers in behavioral neuroscience · 2022Article
- Trading mental effort for confidence in the metacognitive control of value-based decision-making.eLife · 2021Article
- Choosing increases the value of non-instrumental information.Scientific reports · 2021Article
- Moral judgements of fairness-related actions are flexibly updated to account for contextual information.Scientific reports · 2020Article
- Effective brain connectivity at rest is associated with choice-induced preference formation.Human brain mapping · 2020Article
- Article
- Choosing what we like vs liking what we choose: How choice-induced preference change might actually be instrumental to decision-making.PloS one · 2020Article
- Neurons in the pigeon nidopallium caudolaterale, but not the corticoidea dorsolateralis, display value and effort discounting activity.Scientific reports · 2019Article
- The effect of emotion regulation on risk-taking and decision-related activity in prefrontal cortex.Social cognitive and affective neuroscience · 2019Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Hard decisions between equally valued alternatives can result in preference changes, meaning that subsequent valuations for chosen items increase and decrease for rejected items. Previous research suggests that this phenomenon is a consequence of cognitive dissonance reduction after the decision, induced by the mismatch between initial preferences and decision outcomes. In contrast, this functional magnetic resonance imaging and eye-tracking study with male and female human participants found that preferences are already updated online during the process of decision-making. Preference changes were predicted from activity in left dorsolateral prefrontal cortex and precuneus while making hard decisions. Fixation durations during this phase predicted both choice outcomes and subsequent preference changes. These preference adjustments became behaviorally relevant only for choices that were remembered and were in turn associated with hippocampus activity. Our results suggest that preferences evolve dynamically as decisions arise, potentially as a mechanism to prevent stalemate situations in underdetermined decision scenarios.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.