ArticleJournal of medical Internet research2018
Creating Engaging Health Promotion Campaigns on Social Media: Observations and Lessons From Fitbit and Garmin.
Article in Journal of medical Internet research, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 25 papers, 2 of them syntheses that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
25 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Social Media and eHealth Literacy Among Older Adults: Systematic Literature Review.Journal of medical Internet research · 2025Pooled it
- The Impact and Applications of Social Media Platforms for Public Health Responses Before and During the COVID-19 Pandemic: Systematic Literature Review.Journal of medical Internet research · 2022Pooled it
- Effects of Engagement with a Social Media Campaign for Mothers to Prevent Indoor Tanning by Teens in a Randomized Trial.Journal of health communication · 2022Trial
- Feasibility of the Social Media-Based Prevention Program "Leduin" for German Adolescents on Instagram: Mixed Methods Pilot Study.JMIR formative research · 2025Article
- The Ways of Using Social Media for Health Promotion Among Adolescents: Qualitative Interview and Focus Group Study.Journal of medical Internet research · 2025Article
- Exploring Topics, Emotions, and Sentiments in Health Organization Posts and Public Responses on Instagram: Content Analysis.JMIR infodemiology · 2025Article
- Implementation of a Social Media Strategy for Public Health Promotion in Black, American Indian or Alaska Native, and Hispanic or Latino Communities During the COVID-19 Pandemic: Cross-Sectional Study.Journal of medical Internet research · 2024Article
- Social support and audience engagement of lupus-related posts on social networking sites in China.Heliyon · 2024Review
- A Rapid Environmental Scan of South Florida HIV Organizations' Mpox Messaging During the August 2022 Peak of the U.S. Outbreak.AIDS and behavior · 2024Article
- A Comprehensive Review of Behavior Change Techniques in Wearables and IoT: Implications for Health and Well-Being.Sensors (Basel, Switzerland) · 2024Review
- Attributes, Methods, and Frameworks Used to Evaluate Wearables and Their Companion mHealth Apps: Scoping Review.JMIR mHealth and uHealth · 2024Article
- #4Corners4Health Social Media Cancer Prevention Campaign for Emerging Adults: Protocol for a Randomized Stepped-Wedge Trial.JMIR research protocols · 2024Article
- Analysis of the hikikomori phenomenon - an international infodemiology study of Twitter data in Portuguese.BMC public health · 2024Article
- Meet the Medicines-A Crowdsourced Approach to Collecting and Communicating Information about Essential Medicines Online.International journal of environmental research and public health · 2023Article
- Do social media campaigns foster vaccination adherence? A systematic review of prior intervention-based campaigns on social media.Telematics and informatics · 2023Review
- Impact of Fitness Influencers on the Level of Physical Activity Performed by Instagram Users in the United States of America: Analytical Cross-Sectional Study.International journal of environmental research and public health · 2022Article
- Tweets Related to Motivation and Physical Activity for Obesity-Related Behavior Change: Descriptive Analysis.Journal of medical Internet research · 2022Article
- Examining Tweet Content and Engagement of Users With Tweets About Hikikomori in Japanese: Mixed Methods Study of Social Withdrawal.Journal of medical Internet research · 2022Article
- Is Social Media Spreading Misinformation on Exercise and Health in Brazil?International journal of environmental research and public health · 2021Article
- Eliciting Emotion and Action Increases Social Media Engagement: An Analysis of Influential Orthopaedic Surgeons.Arthroscopy, sports medicine, and rehabilitation · 2021Article
Corrections and comments
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Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundThe popularity and reach of social media make it an ideal delivery platform for interventions targeting health behaviors, such as physical inactivity. Research has identified a dose-response relationship whereby greater engagement and exposure are positively associated with intervention effects, hence enhancing engagement will maximize the potential of these interventions.
objectiveThis study examined the social media activity of successful commercial activity tracker brands to understand which creative elements (message content and design) they use in their communication to their audience, which social media platforms attract the most engagement, and which creative elements prompted the most engagement.
methodsPosts (n=509) made by Fitbit and Garmin on Facebook, Twitter, and Instagram over a 3-month period were coded for the presence of creative elements. User engagement regarding the total number of likes, comments, or shares per post was recorded. Negative binomial regression analyses were used to identify creative elements associated with higher engagement.
resultsEngagement on Instagram was 30-200 times higher than on Facebook, or Twitter. Fitbit and Garmin tended to use different creative elements from one another. A higher engagement was achieved by posts featuring an image of the product, highlighting new product features and with themes of self-improvement (P<.01).
conclusionsFindings suggest that Instagram may be a particularly promising platform for delivering engaging health messaging. Health messages which incorporate inspirational imagery and focus on a tangible product appear to achieve the highest engagement. Fitbit and Garmin employed difference creative elements, which is likely to reflect differences in their target markets. This underscores the importance of market segmentation in health messaging campaigns.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.