ArticlePublic health nutrition2019
The prevalence and audience reach of food and beverage advertising on Chilean television according to marketing tactics and nutritional quality of products.
Article in Public health nutrition, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers, 1 of them a synthesis that pooled it.
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Who cites it
18 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Measuring the Power of Food Marketing to Children: a Review of Recent Literature.Current nutrition reports · 2019Pooled it
- Food and beverage marketing directed at youth in 11 Latin American countries: a scoping review.BMC public health · 2025Article
- Extent and Nature of Television Food and Nonalcoholic Beverage Marketing in 9 Asian Countries: Cross-Sectional Study Using a Harmonized Approach.JMIR pediatrics and parenting · 2024Article
- Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis.BMC public health · 2024Article
- Beverage industry TV advertising shifts after a stepwise mandatory food marketing restriction: achievements and challenges with regulating the food marketing environment.Public health nutrition · 2023Article
- Food for thought or food for emotions? An analysis of marketing strategies in television food advertising seen by children in Colombia.Public health nutrition · 2023Article
- Restricting child-directed ads is effective, but adding a time-based ban is better: evaluating a multi-phase regulation to protect children from unhealthy food marketing on television.The international journal of behavioral nutrition and physical activity · 2023Article
- The extent and nature of television food and non-alcoholic beverage advertising to children during chinese New Year in Beijing, China.BMC public health · 2022Article
- Television viewing and using screens while eating: Associations with dietary intake in children and adolescents.Appetite · 2022Article
- Implications of international trade and investment agreements on policy space for restricting marketing of unhealthy food and beverages to children: lessons from inter-disciplinary expert interviews.Public health nutrition · 2021Article
- Food environment solutions for childhood obesity in Latin America and among Latinos living in the United States.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2021Review
- TV advertising and dietary intake in adolescents: a pre- and post- study of Chile's Food Marketing Policy.The international journal of behavioral nutrition and physical activity · 2021Article
- Examining Chile's unique food marketing policy: TV advertising and dietary intake in preschool children, a pre- and post- policy study.Pediatric obesity · 2021Article
- Evaluating the impact of Chile's marketing regulation of unhealthy foods and beverages: pre-school and adolescent children's changes in exposure to food advertising on television.Public health nutrition · 2020Article
- Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile's Food Marketing Law: A Pre- and Post-Quantitative Content Analysis.International journal of environmental research and public health · 2019Article
- Governmental policies to reduce unhealthy food marketing to children.Nutrition reviews · 2019Article
- Understanding the rise of cardiometabolic diseases in low- and middle-income countries.Nature medicine · 2019Review
- Television food and beverage marketing to children in Costa Rica: current state and policy implications.Public health nutrition · 2019Article
Corrections and comments
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Authors and funding
4 authors.
Funding
Abstract
objectiveIn the light of Chile's comprehensive new restriction on unhealthy food marketing, we analyse food advertising on Chilean television prior to the first and final phases of implementation of the restriction.
designContent analysis of marketing strategies of 6976 advertisements, based on products' nutritional quality. Statistical analysis of total and child audience reached using television ratings data.
settingAdvertising from television aired between 06.00 and 00.00 hours during two random composite weeks across April-May 2016 from the four broadcast and four cable channels with the largest youth audiences.
resultsFood ads represented 16 % of all advertising; 34 % of food ads featured a product high in energy, saturated fats, sugars and/or salt (HEFSS), as defined by the initial regulation. HEFSS ads were seen by more children and contained more child-directed marketing strategies than ads without HEFSS foods. If HEFSS advertising was restricted only in programmes where 20 % are children aged 4-12 years, 31 % of children's and 8 % of the general audience's HEFSS advertising exposure would be reduced. The newest 06.00-22.00 hours restriction captures 80 % of all audience exposure.
conclusionsHEFSS advertising was seen by a large proportion of children before Chile's regulation. Chile's first implementation based on audience composition should reduce a third of this exposure and its second restriction across the television day should eliminate most of the exposure. The current study is a crucial first step in evaluating how Chile's regulation efforts will impact children's diets and obesity prevalence.
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