ArticleStudies in family planning2018
Using Marketing Science to Understand Contraceptive Demand in High-Fertility Niger.
Article in Studies in family planning, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
7 citing papers in PubMed, 12 citations in OpenAlex.
- Creating Reproductive Health Behavioral Profiles for Women of Reproductive Age in Niger Using Cross-Sectional Survey Data: A Latent Class Analysis.International journal of public health · 2023Article
- The Effect of Family Planning Education on Knowledge, Attitude and Practice Toward Family Planning Methods Among Married Couples in Kersa and Goma Districts of Jimma Zone, South West Ethiopia.Risk management and healthcare policy · 2023Article
- Women's contraceptive profiles in Burundi: Knowledge, attitudes, and interactions with media and health services.PloS one · 2022Article
- Contraceptive method use trajectories among young women in Kenya: A qualitative study.Frontiers in global women's health · 2022Article
- Demographic and Fertility Characteristics of Contraceptive Clusters in Burundi.Studies in family planning · 2021Article
- Which factors predict fertility intentions of married men and women? Results from the 2012 Niger Demographic and Health Survey.PloS one · 2021Article
- HIV vulnerability among adolescent girls and young women: a multi-country latent class analysis approach.International journal of public health · 2020Article
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Global initiatives aim to add 120 million new family planning (FP) users by 2020; however supply-side interventions may be reaching the limits of their effectiveness in some settings. Our case study in Niger used demand analysis techniques from marketing science. We performed a representative survey (N = 2,004) on women's FP knowledge, attitudes, needs, and behaviors, then used latent class analysis to produce a segmentation of women based on their responses. We found that Nigerien women's demand for modern FP methods was low, with majorities aware of modern methods but much smaller proportions considering use, trying modern methods, or using one consistently. We identified five subgroups of women with distinct, internally coherent profiles regarding FP needs, attitudes, and usage patterns, who faced different barriers to adopting or using modern FP. Serving subgroups of women based on needs, values, and underlying beliefs may help more effectively drive a shift in FP behavior.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.