ArticleFrontiers in human neuroscience2018
The Application of Mobile fNIRS in Marketing Research-Detecting the "
Article in Frontiers in human neuroscience, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
18 citing papers in PubMed, 63 citations in OpenAlex.
- Olfactory-gustatory cross-modal integration: mechanisms of aroma-induced sweetness enhancement, sensory evaluation methodologies, neuroimaging evidence and advances in influencing factors.Journal of advanced research · 2026Review
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- Wearable Functional Near-Infrared Spectroscopy (fNIRS) Monitoring of Prefrontal Activation and Connectivity During Purpose-Driven Consumption.Sensors (Basel, Switzerland) · 2026Article
- The ethical, legal and social issues of neuroergonomics in the workplace.Frontiers in neuroergonomics · 2026Article
- Are older adults more deceived by false advertising? Evidence from intra- and inter-brain connectivity in the prefrontal cortex during face-to-face deceptive sales.Social cognitive and affective neuroscience · 2025Article
- Unlocking the neural mechanisms of consumer loan evaluations: an fNIRS and ML-based consumer neuroscience study.Frontiers in human neuroscience · 2024Article
- Risk, Trust, and Emotion in Online Pharmacy Medication Purchases: Multimethod Approach Incorporating Customer Self-Reports, Facial Expressions, and Neural Activation.JMIR formative research · 2023Article
- Implicit IAT Measures and Neurophysiological fNIRS Markers in Response to High-Engagement Advertising.Sensors (Basel, Switzerland) · 2023Article
- Gait parameter fitting and adaptive enhancement based on cerebral blood oxygen information.Frontiers in human neuroscience · 2023Article
- Decision neuroscience and neuroeconomics: Recent progress and ongoing challenges.Wiley interdisciplinary reviews. Cognitive science · 2022Review
- How Does the Implicit Awareness of Consumers Influence the Effectiveness of Public Service Announcements? A Functional Near-Infrared Spectroscopy Study.Frontiers in psychology · 2022Article
- Brain hemodynamic response in Examiner-Examinee dyads during spatial short-term memory task: an fNIRS study.Experimental brain research · 2021Article
- Challenges and Opportunities in Consumer Neuroergonomics.Frontiers in neuroergonomics · 2021Article
- Gender Differences in Transnational Brand Purchase Decision Toward Mixed Culture and Original Culture Advertisements: An fNIRS Study.Frontiers in psychology · 2021Article
- Neuroscience and Consumer Behavior: Where to Now?Frontiers in psychology · 2021Review
- Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale - A fNIRS Approach.Frontiers in neuroscience · 2020Article
- Anticancer activity prediction ofJournal of advanced pharmaceutical technology & researchArticle
- Neural correlates of chocolate brand preference: A functional MRI study.Journal of neuroimaging : official journal of the American Society of NeuroimagingArticle
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Recent research in the field of "neuro-marketing" shows promise to substantially increase knowledge on marketing issues for example price-perception, advertising efficiency, branding and shopper behaviour. Recently, an innovative and mobile applicable neuroimaging method has been proposed, namely functional near-infrared spectroscopy (fNIRS). However, this method is, in the research field of marketing, still in its infancy and is, consequently, lacking substantial validity. Against this background, this research work applied a convergent validity approach to challenge the validity of (mobile) fNIRS in the field of "neuro-marketing" and consumer neuroscience. More precisely, we aim to replicate a robust and well-investigated neural effect previously detected with fMRI-namely the "
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.