ArticleJournal of medical Internet research2018
Correlations Between Hospitals' Social Media Presence and Reputation Score and Ranking: Cross-Sectional Analysis.
Article in Journal of medical Internet research, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
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Who cites it
10 citing papers in PubMed.
- Gender Inclusivity and Exclusivity in US Hospitals' Online Obstetrics, Labor and Delivery, and Pregnancy-Related Resources: Cross-Sectional Study.Journal of medical Internet research · 2026Observational
- Leveraging Promotional Strategies to Enhance Hospital Influence on Social Media: Cross-Sectional Study.Journal of medical Internet research · 2025Article
- Article
- Social Media Use by American Association of Hip and Knee Surgeons Members.Journal of the American Academy of Orthopaedic Surgeons. Global research & reviews · 2024Article
- Orthopaedic Program Reputation and Association With Social Media Utilization and Engagement.Journal of the American Academy of Orthopaedic Surgeons. Global research & reviews · 2022Article
- Increasing the Status of Hospital General Medicine Departments with Emphasis on Outpatient Care in Japan.International journal of general medicine · 2022Article
- Coping Ability and Promotion Countermeasures of Medical and Health Institutions Reputation Crisis: A Case Study in Hubei Province.Frontiers in public health · 2021Article
- Online Ratings of Urologists: Comprehensive Analysis.Journal of medical Internet research · 2019Article
- Be in the Digital Room Where it Happens, Part I: Tweeting & Technology for Career Development.Child neurology openArticle
- Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic.JB & JS open accessReview
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Authors and funding
3 authors.
Funding
Abstract
backgroundThe US News and World Report reputation score correlates strongly with overall rank in adult and pediatric hospital rankings. Social media affects how information is disseminated to physicians and is used by hospitals as a marketing tool to recruit patients. It is unclear whether the reputation score for adult and children's hospitals relates to social media presence.
objectiveThe objective of our study was to analyze the association between a hospital's social media metrics and the US News 2017-2018 Best Hospital Rankings for adult and children's hospitals.
methodsWe conducted a cross-sectional analysis of the reputation score, total score, and social media metrics (Twitter, Facebook, and Instagram) of hospitals who received at least one subspecialty ranking in the 2017-2018 US News publicly available annual rankings. Regression analysis was employed to analyze the partial correlation coefficients between social media metrics and a hospital's total points (ie, rank) and reputation score for both adult and children's hospitals while controlling for the bed size and time on Twitter.
resultsWe observed significant correlations for children's hospitals' reputation score and total points with the number of Twitter followers (total points: r=.465, P<.001; reputation: r=.524, P<.001) and Facebook followers (total points: r=.392, P=.002; reputation: r=.518, P<.001). Significant correlations for the adult hospitals reputation score were found with the number of Twitter followers (r=.848, P<.001), number of tweets (r=.535, P<.001), Klout score (r=.242, P=.02), and Facebook followers (r=.743, P<.001). In addition, significant correlations for adult hospitals total points were found with Twitter followers (r=.548, P<.001), number of tweets (r=.358, P<.001), Klout score (r=.203, P=.05), Facebook followers (r=.500, P<.001), and Instagram followers (r=.692, P<.001).
conclusionsA statistically significant correlation exists between multiple social media metrics and both a hospital's reputation score and total points (ie, overall rank). This association may indicate that a hospital's reputation may be influenced by its social media presence or that the reputation or rank of a hospital drives social media followers.
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