ArticleNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco2019
Tobacco Advertisement Liking, Vulnerability Factors, and Tobacco Use Among Young Adults.
Article in Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 24 papers.
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Who cites it
24 citing papers in PubMed, 39 citations in OpenAlex.
- Exploring Young Adults' Beliefs About Cigar Smoking by Susceptibility: A Belief Elicitation Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Trial
- Willingness to Use Commercial Nicotine Gums, Lozenges, and Gummies Among Nontobacco Using Adolescents in Southern California.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2023Trial
- Testing the Effects of Hookah Tobacco Social Media Risk Communication Messages Among Young Adults.Health education & behavior : the official publication of the Society for Public Health Education · 2021Trial
- Tobacco Advertising Features That May Contribute to Product Appeal Among US Adolescents and Young Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2021Trial
- Adolescents' Exposure to Zero-Alcohol Advertisements and Attitudes and Consumption Intentions Towards Alcohol: A Cross-Sectional Study.Drug and alcohol review · 2026Article
- Tobacco Advertisements Near Schools and Its Association with Smoking Behaviour Students in North Sumatera Province, Indonesia.Asian Pacific journal of cancer prevention : APJCP · 2025Article
- Initial impacts of the COVID-19 pandemic on tobacco use among college students in California.Journal of American college health : J of ACH · 2025Article
- Disparities in Exposure to Pro-Tobacco and anti-Tobacco Advertisements in the United States.Substance use & misuse · 2025Article
- Exposure to anti- and pro-smoking messages among adults in China: Results from the Global Adult Tobacco Survey, 2018.PloS one · 2024Article
- Exposure to tobacco retail outlet tobacco marketing and initiation of cigarette and e-cigarette use: Depressive symptoms as a moderator.Drug and alcohol dependence · 2023Article
- Peer Crowds and Tobacco Product Use in Hawai'i: A Qualitative Study.International journal of environmental research and public health · 2023Article
- Association between exposure to different sources of advertising and the use of conventional cigarettes in Peruvian adolescents, 2019.Tobacco induced diseases · 2023Article
- Associations between perceived source credibility, e-cigarettes, and e-cigarette ad perceptions.Preventive medicine reports · 2022Article
- Real-Time Context of Tobacco Marketing Exposure and Community Vulnerability-An Ecological Momentary Assessment Among Young Adults.Annals of behavioral medicine : a publication of the Society of Behavioral Medicine · 2022Article
- Smokeless tobacco industry's brand stretching through FM radio: A study from Delhi National Capital Region, India.Frontiers in public health · 2022Article
- Article
- Point of Sale Advertising and Promotion of Cigarettes, Electronic Cigarettes, and Heated Tobacco Products in Warsaw, Poland-A Pilot Study.International journal of environmental research and public health · 2021Article
- Sociodemographic differences in young adults' recall of tobacco and cannabis marketing online and in television/film.Preventive medicine reports · 2021Article
- Article
- Increased Screen Time Is Associated With Alcohol Desire and Sweetened Foods Consumption During the COVID-19 Pandemic.Frontiers in nutrition · 2021Article
Corrections and comments
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Authors and funding
8 authors at 4 institutions in 2 countries.
Funding
Abstract
introductionYoung adulthood (aged 18-24) is a crucial period in the development of long-term tobacco use patterns. Tobacco advertising and promotion lead to the initiation and continuation of smoking among young adults. We examined whether vulnerability factors moderated the association between tobacco advertisement liking and tobacco use in the United States.
methodsAnalyses were conducted among 9109 US young adults in the nationally representative Population Assessment of Tobacco and Health (PATH) Study wave 1 (2013-14). Participants viewed 20 randomly selected sets of tobacco advertisements (five each for cigarettes, e-cigarettes, cigars, and smokeless tobacco) and indicated whether they liked each ad. The outcome variables were past 30-day cigarette, e-cigarette, cigar, and smokeless tobacco use. Covariates included tobacco advertisement liking, age, sex, race or ethnicity, sexual orientation, education, poverty level, military service, and internalizing and externalizing mental health symptoms.
resultsLiking tobacco advertisements was associated with tobacco use, and this association was particularly strong among those with lower educational attainment (cigarettes, cigars) and living below the poverty level (e-cigarettes, smokeless tobacco).
conclusionsThe association between tobacco advertisement liking and tobacco use was stronger among young adults with lower educational attainment and those living below the poverty level. Policies that restrict advertising exposure and promote counter-marketing messages in this population could reduce their risk. IMPLICATIONS: This study shows that liking tobacco advertisements is associated with current tobacco use among young adults, with stronger associations for vulnerable young adults (ie, lower education levels and living below the poverty level). Findings suggest a need for counter-marketing messages, policies that restrict advertising exposure, and educational interventions such as health and media literacy interventions to address the negative influences of tobacco advertisements, especially among young adults with a high school education or less and those living below the poverty level.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.