Evidence map›Paper›PMID 30280989›Full record

ArticleJournal of health communication2018

Message and Delivery Preferences for Online Tobacco Education among Adolescents and Young Adults.

Allison J Lazard, Lindsey Horrell, Jessica Pikowski, Jennifer Cornacchione Ross, Seth M Noar, Erin L Sutfin

Abstract read
In one paragraph

Article in Journal of health communication, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.

0numbers the graph read from it
0cells of the map it votes in
11citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

11 citing papers in PubMed.

  1. Sharing Antivaping Social Media Messages.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2025
    Trial
  2. Trial
  3. Article
  4. Perceptions of Prevention and Cessation Ads among US Youth Who Use Multiple Tobacco Products: A Qualitative Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026
    Article
  5. Article
  6. Article
  7. Review
  8. Article
  9. Article
  10. Article
  11. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Allison J Lazarda School of Media and Journalism , University of North Carolina at Chapel Hill , Chapel Hill , USA.ORCID 0000-0002-2502-2850
Lindsey Horrellc School of Nursing , University of North Carolina at Chapel Hill , Chapel Hill , USA.ORCID 0000-0001-9869-2129
Jessica Pikowskie Center for Health Policy and Tobacco Research , RTI International - Research Triangle Park , Durham , USA.
Jennifer Cornacchione Rossf Department of Social Sciences and Health Policy , Wake Forest School of Medicine , Winston-Salem , USA.
Seth M Noara School of Media and Journalism , University of North Carolina at Chapel Hill , Chapel Hill , USA.
Erin L Sutfinf Department of Social Sciences and Health Policy , Wake Forest School of Medicine , Winston-Salem , USA.

Funding

Training & Education Program p294-308P50CA180907 · NCI · UNIV OF NORTH CAROLINA CHAPEL HILL · PI RIBISL, KURT M. · 2013 to 2017
$20.2M
Cancer Health Disparities Training ProgramT32CA128582 · NCI · UNIV OF NORTH CAROLINA CHAPEL HILL · PI ENG, EUGENIA, TATE, DEBORAH F. · 2009 to 2023
$3.4M
NCI NIH HHS P50 CA180907NCI NIH HHS T32 CA128582
6 · The paper itself

Abstract

Use of cigarettes and noncigarette tobacco products (NCTPs) among adolescents and young adults remains high. Strategies to communicate the risks of cigarettes and NCTPs are needed. Online tobacco education is one such strategy; however, there is little guidance for message development. We conducted four focus groups (n = 39) with adolescent and young adult to identify message and delivery preferences for online tobacco education. Participants evaluated three existing tobacco education websites. Transcripts were coded for preferred tobacco education message content, delivery, and willingness to use online tobacco education. Participants preferred novel, concise facts, embedded links to credible sources, and an anti-industry tone for website messages. Participants expressed an aversion to message strategies that relied on scare tactics or attempted to simulate youth media trends (e.g., overuse of hashtags). To increase exposure, participants recommended using social media to drive engagement. Results serve as guidelines for what information adolescents and young adults desire, as well as how they want this information communicated with online tobacco education. Our findings - youth prefer new, fact-based information that is conveyed concisely, with sources, without authoritative tones, and delivered via social media - provides guidance for how to develop online tobacco education for this at-risk population.

Indexed as

InternetAdolescentAdultConsumer BehaviorFemaleFocus GroupsHealth CommunicationHealth EducationHumansMaleTobacco ProductsYoung Adult

Identifiers

PMID30280989
PMCPMC6421838

What OpenQuestion holds

Textmetadata
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Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.