ArticleInternational journal of environmental research and public health2018
Strategic Uses of Facebook in Zika Outbreak Communication: Implications for the Crisis and Emergency Risk Communication Model.
Article in International journal of environmental research and public health, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 45 papers, 1 of them a synthesis that pooled it.
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Who cites it
45 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Evaluating the Effectiveness of Internet-Based Communication for Public Health: Systematic Review.Journal of medical Internet research · 2022Pooled it
- Transforming electrophysiology workflows with natural language processing and agentic artificial intelligence.Heart rhythm O2 · 2025Article
- Enhancing risk and crisis communication with computational methods: A systematic literature review.Risk analysis : an official publication of the Society for Risk Analysis · 2025Article
- Article
- Public Health Messaging About Dengue on Facebook in Singapore During the COVID-19 Pandemic: Content Analysis.JMIR formative research · 2025Article
- Zika Virus Infection Knowledge and Communication Preferences Among Women of Reproductive Age in Central Brooklyn, New York: A Thematic Analysis.Journal of community health · 2024Article
- Use of Digital Tools in Arbovirus Surveillance: Scoping Review.Journal of medical Internet research · 2024Article
- Crisis and Emergency Risk Communication and Emotional Appeals in COVID-19 Public Health Messaging: Quantitative Content Analysis.Journal of medical Internet research · 2024Article
- Instagram for audience engagement: an evaluation of CERC framework in the GCC nations for digital public health during the Covid-19 pandemic.BMC public health · 2024Article
- Article
- Community interventions for pandemic preparedness: A scoping review of pandemic preparedness lessons from HIV, COVID-19, and other public health emergencies of international concern.PLOS global public health · 2024Article
- Public health agencies' use of social media for communication during pandemics: a scoping review of the literature.Osong public health and research perspectives · 2023Article
- Theoretical and practical aspects of risk communication in food safety: A review study.Heliyon · 2023Review
- Sentiment Impact of Public Health Agency communication Strategies on TikTok under COVID-19 Normalization: Deep Learning Exploration.Zeitschrift fur Gesundheitswissenschaften = Journal of public health · 2023Article
- Public engagement in government officials' posts on social media during coronavirus lockdown.PloS one · 2023Article
- Risk governance during the COVID-19 pandemic: A quantitative content analysis of governors' narratives on twitter.Journal of contingencies and crisis management · 2022Article
- Public health perinatal promotion during COVID-19 pandemic: a social media analysis.BMC public health · 2022Article
- Does Citizen Engagement With Government Social Media Accounts Differ During the Different Stages of Public Health Crises? An Empirical Examination of the COVID-19 Pandemic.Frontiers in public health · 2022Article
- Face masks on Instagram: an analysis of public health authorities' guidance toward prevention.Procedia computer science · 2022Article
- Who Said What: A Multi-Country Content Analysis of European Health Organisations' COVID-19 Social Media Communication.International journal of public health · 2022Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
While social media has been increasingly used for communication of infectious disease outbreaks, little is known about how social media can improve strategic communication across various stages of the health crisis. The Crisis and Emergency Risk Communication Model (Reynolds & Seeger, 2005; CERC) outlines strategies across different crisis phases and can guide crisis communication on social media. This research therefore investigates how social media can be utilized to implement and adapt the CERC model, by examining the strategic uses of Facebook in communicating the recent Zika epidemic by health authorities in Singapore. Zika-related Facebook posts of three main Singapore health agencies published within the one year period from January 2016 to December 2016 were thematically analysed. Results suggest that Facebook was used to communicate the crisis strategically, which supported and added to the CERC model. Novel uses of Facebook for outbreak communication were demonstrated, including promoting public common responsibility for disease prevention and expressing regards to the public for cooperation. Results also suggested that preparedness messages might be the most effective, as they produced a great level of public engagement. The adaptability of the CERC model in social media contexts to improve crisis communication is discussed.
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