Evidence map›Paper›PMID 30139670›Full record

ReviewHealth policy (Amsterdam, Netherlands)2018

The tobacco industry's challenges to standardised packaging: A comparative analysis of issue framing in public relations campaigns in four countries.

Ross MacKenzie, Annalise Mathers, Benjamin Hawkins, Jappe Eckhardt, Julia Smith

Abstract readReview
In one paragraph

Review in Health policy (Amsterdam, Netherlands), 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers.

0numbers the graph read from it
0cells of the map it votes in
16citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

16 citing papers in PubMed.

  1. Effect of plain cigarette packaging on point-of-sale purchasing behavior among young adults who smoke.Health psychology : official journal of the Division of Health Psychology, American Psychological Association · 2026
    Article
  2. Article
  3. Reframing the Overdose Crisis: Stigma, Industry Influence, and the Politics of Abuse-Deterrent Opioids.International journal of social determinants of health and health services · 2026
    Article
  4. Article
  5. Article
  6. Article
  7. Article
  8. Article
  9. Article
  10. Overcoming tobacco industry opposition to standardized packaging in the Americas.Revista panamericana de salud publica = Pan American journal of public health · 2022
    Article
  11. Progress, challenges and the need to set concrete goals in the global tobacco endgame.Revista panamericana de salud publica = Pan American journal of public health · 2022
    Article
  12. Article
  13. Review
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Ross MacKenzieFaculty of Human Sciences, Macquarie University, Sydney, New South Wales 2109, Australia. Electronic address: ross.mackenzie@mq.edu.au.
Annalise MathersLeslie Dan Faculty of Pharmacy, University of Toronto, Canada.
Benjamin HawkinsDepartment of Global Health and Development, Faculty of Public Health and Policy, London School of Hygiene & Tropical Medicine, United Kingdom.
Jappe EckhardtDepartment of Politics, Faculty of Social Sciences, University of York, United Kingdom.
Julia SmithGlobal Tobacco Control Program, Faculty of Health Sciences, Simon Fraser University, Vancouver, Canada.

Funding

Tobacco Companies, Public Policy and Global HealthR01CA091021 · NCI · U OF L LONDON SCH/HYGIENE &TROPICAL MED · PI LEE, KELLEY · 2001 to 2018
$5.1M
NCI NIH HHS R01 CA091021
6 · The paper itself

Abstract

Tobacco industry public relations campaigns have played a key role in challenges to standardised cigarette packaging. This paper presents a comparative analysis of industry campaigns in Australia and the United Kingdom, which have implemented standardised packaging legislation; Canada, where policy has been adopted but not yet implemented; and the Netherlands, which has considered, but not enacted regulation. Campaigns were identified via Google searches, tobacco industry websites, media coverage, government submissions and previous research; analysis focused on issue framing and supporting evidence. Public relations campaigns in all case study countries drew on similar frames - the illicit trade in tobacco products, the encroaching 'nanny state', lack of evidence for the effectiveness of standardised packaging, a slippery slope of regulation, and inherent threats to intellectual property rights. These claims were supported by industry research, front groups and commissioned reports by accountancy firms, but were not with verifiable research. Independent evidence that contradicted industry positions was overlooked. Similarities in structure and content of public relations campaigns in countries that have enacted or considered regulation points to a strategic co-ordinated approach by cigarette manufacturers. Countries considering standardised packaging policy can expect powerful opposition from the tobacco industry. Tobacco control communities and policy makers can learn from previous experience, and share best practise in countering industry arguments.

Indexed as

Public RelationsAdvertisingAustraliaCanadaHumansNetherlandsProduct PackagingTobacco IndustryTobacco ProductsUnited KingdomHealth policyPolicy makingPublic relationsStandardised packagingTobacco industry

Identifiers

PMID30139670
PMCPMC6128728

What OpenQuestion holds

Textmetadata
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Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.