Evidence map›Paper›PMID 30107586›Full record

Trial reportTranslational behavioral medicine2019

Using a social marketing approach to develop Healthy Me, Healthy We: a nutrition and physical activity intervention in early care and education.

Amber E Vaughn, Rachel Bartlett, Courtney T Luecking, Heidi Hennink-Kaminski, Dianne S Ward

Abstract readRandomized Controlled Trial
In one paragraph

Trial report in Translational behavioral medicine, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers, 6 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
13citing papers in PubMed, 6 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

13 citing papers in PubMed, 6 syntheses or guidelines pooled it.

  1. Interventions to prevent obesity in children aged 2 to 4 years old.The Cochrane database of systematic reviews · 2025
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  8. Calculation and Comparison of Step Guidelines for Preschooler Physical Activity While Indoors.American journal of human biology : the official journal of the Human Biology Council · 2024
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Amber E VaughnCenter for Health Promotion and Disease Prevention, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.
Rachel BartlettCenter for Health Promotion and Disease Prevention, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.
Courtney T LueckingDepartment of Nutrition, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.
Heidi Hennink-KaminskiSchool of Media and Journalism, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.
Dianne S WardCenter for Health Promotion and Disease Prevention, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.

Funding

Our Year of Healthy Living: A social marketing intervention for child care & homeR01HL120969 · NHLBI · UNIV OF NORTH CAROLINA CHAPEL HILL · PI WARD, DIANNE STANTON · 2014 to 2018
$3.3M
ACL HHS U48DP005017NHLBI NIH HHS R01 HL120969
6 · The paper itself

Abstract

Although social marketing principles have been successfully employed in school-based interventions to prevent obesity, use in early care and education (ECE) settings has been limited. This paper describes the use of the social marketing approach to develop an ECE-based intervention that encourages an ECE provider-parent partnership to improve the quality of preschool children's diets and their level of physical activity. A six-step social marketing approach for public health interventions guided the development of this ECE-based intervention. These steps were as follows: (i) initial planning, (ii) formative research, (iii) strategy development, (iv) program development, (v) implementation, and (vi) monitoring and evaluation. During this process, we reviewed current literature, conducted focus groups with ECE providers and parents, developed a detailed conceptual model and content map, created and tested the campaign concept, and developed final campaign materials along with strategies for its implementation. The final intervention resulting from this process was an 8-month campaign known as Healthy Me, Healthy We. The campaign is delivered by the child care center and includes branded materials for use in the classroom and at home. The final campaign is being evaluated in a cluster-randomized trial. Healthy Me, Healthy We offers an innovative approach to promoting healthy eating and physical activity during early childhood, a key developmental period, that leverages partnership between ECE providers and parents to affect behavior change.

Indexed as

Child BehaviorChild, PreschoolCluster AnalysisDietDiet, HealthyExerciseFocus GroupsHealth PromotionHumansInfantNutritional StatusObesityParentsSchool Health ServicesSocial MarketingChild careDietHealthy behaviorsPhysical activitySocial marketing

Identifiers

PMID30107586
PMCPMC6629844

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.