ArticleAmerican journal of public health2018
The Two Faces of Fear: A History of Hard-Hitting Public Health Campaigns Against Tobacco and AIDS.
Article in American journal of public health, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
13 citing papers in PubMed.
- Perceptions of Prevention and Cessation Ads among US Youth Who Use Multiple Tobacco Products: A Qualitative Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
- Recommendations from Black gay and bisexual men for developing a public health campaign to promote awareness of long-acting injectable PrEP within their community.Culture, health & sexuality · 2026Article
- Generational Differences in Sexual Health Education Experiences Among LGBTQ+ Adolescents and Adults: Findings from a U.S. National Probability Sample.Journal of sex research · 2025Article
- Healthy or skinny? The negotiation between fear appeal and danmu in anorexia awareness videos.Journal of eating disorders · 2025Article
- Do hearing loss interventions prevent dementia?Zeitschrift fur Gerontologie und Geriatrie · 2023Review
- COVID-19 Vaccine Hesitancy among English-Speaking Pregnant Women Living in Rural Western United States.Vaccines · 2023Article
- Discipline for pleasure: a new governmentality of HIV prevention.BioSocieties · 2023Article
- Article
- "It's Not Too Aggressive": Key Features of Social Branding Anti-Tobacco Interventions for High-Risk Young Adults.Health promotion practice · 2021Article
- Address Exacerbated Health Disparities and Risks to LGBTQ+ Individuals during COVID-19.Health and human rights · 2020Article
- Women's healthcare decision-making capacity and HIV testing in sub-Saharan Africa: a multi-country analysis of demographic and health surveys.BMC public health · 2020Article
- The Importance of the Outcome Evaluation in Historical Reviews.American journal of public health · 2019Article
- School-based Sexuality Education Experiences across Three Generations of Sexual Minority People.Journal of sex researchArticle
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Authors and funding
7 authors.
Funding
Abstract
Fear is now commonly used in public health campaigns, yet for years ethical and efficacy-centered concerns provided a challenge to using fear in such efforts. From the 1950s through the 1970s, the field of public health believed that using fear to influence individual behavior would virtually always backfire. Yet faced with the limited effectiveness of informational approaches to cessation, antitobacco campaigns featured fear in the 1960s. These provoked little protest outside the tobacco industry. At the outset of the AIDS epidemic, fear was also employed. However, activists denounced these messages as stigmatizing, halting use of fear for HIV/AIDS until the 21st century. Opposition began to fracture with growing concerns about complacency and the risks of HIV transmission, particularly among gay men. With AIDS, fear overcame opposition only when it was framed as fair warning with the potential to correct misperceptions.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.