ArticleTobacco control2019
Return of cartoon to market e-cigarette-related products.
Article in Tobacco control, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 25 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
25 citing papers in PubMed.
- Monitoring of tobacco product marketing for rapid public health surveillance in the United States.Preventive medicine reports · 2026Article
- Patterns of ENDS-Related Content Exposure on Social Media Among US Adolescents and Young Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
- The profile of illegal advertising of tobacco and nicotine products on social networks in Brazil.Tobacco prevention & cessation · 2025Article
- Examining the Peer-Reviewed Literature on Tobacco-Related Social Media Data: Scoping Review.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Article
- Impact of E-liquid Packaging on Vaping Product Perceptions Among Youth in England, Canada, and the United States: A Randomized Online Experiment.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Article
- Young Adults' Exposure to and Engagement With Tobacco-Related Social Media Content and Subsequent Tobacco Use.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Article
- E-Cigarette Marketing on Social Media: A Scoping Review.Current addiction reports · 2023Article
- How Age and E-cigarette Use Status Interact to Influence E-cigarette Ad Perceptions.Substance use & misuse · 2023Article
- Global youth vaping and respiratory health: epidemiology, interventions, and policies.NPJ primary care respiratory medicine · 2022Review
- A call to ban the sale of tobacco products.Frontiers in public health · 2022Article
- Exploring the Point-of-Sale Among Vape Shops Across the United States: Audits Integrating a Mystery Shopper Approach.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2021Article
- Instagram's #JUUL: who's posting what.Translational behavioral medicine · 2021Article
- Effect of e-cigarette advertisement themes on hypothetical e-cigarette purchasing in price-responsive adolescents.Addiction (Abingdon, England) · 2020Article
- E-Cigarette Advocates on Twitter: Content Analysis of Vaping-Related Tweets.JMIR public health and surveillance · 2020Article
- Compliance With FDA Nicotine Warning Statement Provisions in E-liquid Promotion Posts on Instagram.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2020Article
- Young Adult Identification and Perception of Hashtag-Based Vaping Claims on Instagram.Health education & behavior : the official publication of the Society for Public Health Education · 2020Article
- Characterizing #Backwoods on Instagram: "The Number One Selling All Natural Cigar".International journal of environmental research and public health · 2020Article
- E-liquid-related posts to Twitter in 2018: Thematic analysis.Addictive behaviors reports · 2019Article
- Assessing the Appeal of Instagram Electronic Cigarette Refill Liquid Promotions and Warnings Among Young Adults: Mixed Methods Focus Group Study.Journal of medical Internet research · 2019Article
- Cartoon-based e-cigarette marketing: Associations with susceptibility to use and perceived expectations of use.Drug and alcohol dependence · 2019Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
Abstract
introductionThe tobacco industry's use of cartoons to market products has been shown to be effective at increasing awareness and appeal of combustible cigarettes among youth. While the Master Settlement Agreement placed restrictions on the use of cartoons for major cigarette and smokeless (chew) tobacco brands in the USA, no such restrictions exist for electronic cigarettes (e-cigarettes). Research has shown that e-cigarette manufacturers are using cartoons to market products, but limited data exist on the extent of these practices. This study examined the extent of the use of cartoons to market e-liquids on Instagram.
methodsInstagram posts with the hashtag #ejuice or #eliquid were collected from 3 November 2017 to 17 November 2017. Rules were established to identify
resultsAmong all posts, 723 (20.77%) contained a
conclusionFindings indicate that e-cigarette companies are using cartoons to market their products and many of these companies' logos are cartoons. Empirical data are needed to determine whether cartoon marketing strategies impact perceived risk and benefits, product appeal, the intention to use and actual use of e-cigarettes.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.