ArticleNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco2019
Share of Advertising Voice at the Point-of-Sale and Its Influence on At-Risk Students' Use of Alternative Tobacco Products.
Article in Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
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Who cites it
15 citing papers in PubMed, 18 citations in OpenAlex.
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- Using Marketing Frameworks to Predict the Effects of E-Cigarette Commercials on Youth.Young consumers · 2023Article
- Ethnicity and the mechanisms of point-of-sale e-cigarette marketing's influence on behavior: A longitudinal study.Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors · 2022Article
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- Acceptance of Drug Use Mediates Future Hard Drug Use Among At-Risk Adolescent Marijuana, Tobacco, and Alcohol Users.Prevention science : the official journal of the Society for Prevention Research · 2021Article
- Changes in Tobacco Product Advertising at Point of Sale: 2015-2018.Pediatrics · 2020Article
- The role of negative affect in the persistence of nicotine dependence among alternative high school students: A latent growth curve analysis.Drug and alcohol dependence · 2020Article
- Availability and advertising of electronic cigarettes in two Russian cities following implementation of comprehensive tobacco advertising restrictions.Tobacco induced diseases · 2020Article
- Exposure to the advertisement of toombak at the point-of-sale among adolescents in Khartoum State, Sudan: A cross-sectional study.Tobacco prevention & cessation · 2020Article
- Age-varying associations between e-cigarette use and peer use, household use, and exposure to e-cigarette commercials among alternative high school students in Southern California.Tobacco induced diseases · 2020Article
- Retail outlets prompt associative memories linked to the repeated use of nicotine and tobacco products among alternative high school students in California.Addictive behaviors · 2019Article
- The Effect of E-cigarette Commercials on Youth Smoking: A Prospective Study.American journal of health behavior · 2019Article
- Predictive Validity of Tobacco Product Advertising and Retail Availability.Tobacco regulatory science · 2019Article
- Characteristics of storefront tobacco advertisements and differences by product type: A content analysis of retailers in New York City, USA.Preventive medicine · 2019Article
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Authors and funding
6 authors at 1 institution in 1 country.
Funding
Abstract
introductionAs adolescent tobacco use shifts from traditional cigarettes to alternative products, it is important to understand the influence of point-of-sale (POS) advertising on product use. This research investigated whether the percentage of POS advertising for a particular product, known as the share of advertising voice (SAV), moderated the relationship between exposure to POS tobacco advertisements and tobacco use among at-risk youth.
methodsLongitudinal self-report data from 746 students attending 20 alternative high schools in southern California was merged with observational data cataloging 2101 advertisements for cigarettes, e-cigarettes, cigars, and smokeless tobacco from 87 tobacco retail outlets within a half mile of the schools. Four multilevel Poisson regression models examined whether SAV interacted with POS tobacco advertising exposure to influence the use of tobacco products 1 year later.
resultsAdolescent exposure to POS tobacco advertisements was significantly associated with increased use of all four tobacco products (p < .02). When SAV was added to the model as a moderator, the results showed a significant interaction, such that increasing the SAV for e-cigarettes was associated with greater use of that product (β = 0.27, SE = 0.07, p < .001). The same moderating effect was found for smokeless tobacco (β = 0.56, SE = 0.19, p = .004) but no moderating effect was observed for cigarettes or cigars.
conclusionPOS SAV has the potential to influence at-risk students' use of alternative tobacco products and may be a contributing factor to recent nationwide shifts in youth tobacco use. IMPLICATIONS: Future studies should monitor changes in SAV to gain insight into POS marketing trends that may be impacting youth tobacco use. In addition, state and local governments should consider implementing policies that limit the volume and proportion of POS tobacco advertising for all nicotine and tobacco products available in retail environments near schools. Restrictions placed on a single product may cause unintended shifts in product selection rather than a reduction in youth tobacco use.
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