ArticleSocial science & medicine (1982)2018
Legacy and social media respectively influence risk perceptions and protective behaviors during emerging health threats: A multi-wave analysis of communications on Zika virus cases.
Article in Social science & medicine (1982), 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 40 papers.
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Who cites it
40 citing papers in PubMed.
- Decoding cooperation-oriented protective behavior amid public health crisis: How multidimensional risk communication works.Frontiers in public health · 2026Article
- Communication Strategies for Tick-Borne Disease Prevention Among US Cattle Producers: Quasi-Experimental Study on Message Framing and Source Credibility.JMIR formative research · 2025Article
- Mental health risks of pandemic-related media communication: The mediating roles of distinct types of perceived threat.Risk analysis : an official publication of the Society for Risk Analysis · 2025Article
- Communication Practices to Support Frontline Workers During Public Health Threats.Workplace health & safety · 2025Article
- Ubiquitous News Coverage and Its Varied Effects in Communicating Protective Behaviors to American Adults in Infectious Disease Outbreaks: Time-Series and Longitudinal Panel Study.Journal of medical Internet research · 2025Article
- Comparing public health-related material in print and web page versions of legacy media.JAMIA open · 2024Article
- Use of Digital Tools in Arbovirus Surveillance: Scoping Review.Journal of medical Internet research · 2024Article
- Risk perception increase due to COVID-19 impacted antenatal care utilization among women in an indigenous community.BMC pregnancy and childbirth · 2024Article
- Challenges in Media Attention toward COVID-19-Preventive Behaviors: Dual Roles of Threat and Perceived Capability for Information Systems and Health Care.Behavioral sciences (Basel, Switzerland) · 2024Article
- Mixed-methods study of university students' perceptions of COVID-19 and media consumption from March 2020 -April 2022.PLOS global public health · 2024Article
- Impact of Social Media Usage on Users' COVID-19 Protective Behavior: Survey Study in Indonesia.JMIR formative research · 2023Article
- Understanding individual psychological and behavioral responses during COVID-19: Application of stimulus-organism-response model.Telematics and informatics · 2023Article
- Understanding self-protective behaviors during COVID-19 Pandemic: Integrating the theory of planned behavior and O-S-O-R model.Current psychology (New Brunswick, N.J.) · 2023Article
- The Impact of Social Media Shared Health Content on Protective Behavior against COVID-19.International journal of environmental research and public health · 2023Article
- Changes in health communication in the age of COVID-19: A study on the dissemination of preprints to the public.Frontiers in public health · 2023Article
- Media exposure, risk perceptions, and fear: Americans' behavioral responses to the Ebola public health crisis.International journal of disaster risk reduction : IJDRR · 2022Article
- How Italy Tweeted about COVID-19: Detecting Reactions to the Pandemic from Social Media.International journal of environmental research and public health · 2022Article
- Self-protection by fact-checking: How pandemic information seeking and verifying affect preventive behaviours.Journal of contingencies and crisis management · 2022Article
- Methods to Establish Race or Ethnicity of Twitter Users: Scoping Review.Journal of medical Internet research · 2022Article
- From science to politics: COVID-19 information fatigue on YouTube.BMC public health · 2022Article
Corrections and comments
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Authors and funding
6 authors.
Funding
Abstract
objectiveBoth legacy media, such as television and newspapers, and online social media are potentially important but incompletely understood sources of information in the face of emerging public health risks. This research aimed to understand media effects on risk perceptions and behaviors concerning the Zika virus in the United States.
methodsWe analyzed a multi-wave nationally representative survey (N = 29,062) and the volume of communications in social and legacy media (i.e., legacy media data from news sources and databases, N = 2,660 and social media data from Twitter, N = 1,605,752) in the United States between April and October 2016, dates coinciding with the early cases of local transmission of Zika in the United States (i.e., 25 weeks). The present study conducted econometric analyses (i.e., Granger causality tests) to assess the associations of legacy and social media coverage with risk perceptions and protective behaviors in the total sample and specific groups separated by pregnancy status/intent, geographic region, income, education level, age, and ethnicity.
resultsThe results from the overall sample suggested that changes in the volume of information in legacy and social media (i.e., Twitter) were followed by different changes in community risk perceptions and protective behaviors. Specifically, social media coverage correlated with the level of risk perceptions, whereas the legacy media coverage correlated with the level of protective behaviors. Analyses across different subpopulations, including those of different pregnancy status/intent, geographic Zika risk, income, education level, age, and ethnicity, replicated the social media associations with risk perceptions in most cases. However, legacy media and protective behaviors were linked only in some vulnerable subpopulations (e.g., the less-educated populations).
conclusionUnderstanding how media coverage relates to Zika risk perceptions and protective behaviors will help to facilitate effective risk communications by healthcare professionals and providers, particularly when a health risk emerges.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.