ArticleInternational journal of environmental research and public health2018
To Buy or Not to Buy? Consumer Attitudes and Purchase Intentions for Suboptimal Food.
Article in International journal of environmental research and public health, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers.
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Who cites it
16 citing papers in PubMed.
- Article
- Impact of Yeast Types on Quality Characteristics and Storage Stability of Industrial Kefir.Food science & nutrition · 2025Article
- Determinants of Purchase Intention for Meat-Based Chilled Ready Meals in New Zealand: A Consumer Behaviour Perspective.Foods (Basel, Switzerland) · 2025Article
- Factors influencing healthy product consumer behavior: an integrated model of purchase intention.Frontiers in public health · 2025Article
- Addressing concerns about sustainability and animal welfare: Investigating consumers' adoption and behavioral intention towards plant-based eggs.Food science & nutrition · 2024Article
- A study on the consumer behavior and attitude toward low-sodium convenience store foods.Nutrition research and practice · 2024Article
- Analyzing consumer behaviour towards food and nutrition labeling: A comprehensive review.Heliyon · 2023Review
- Article
- Who Buys Surplus Meals? An Exploratory Survey in Danish Canteens.Foods (Basel, Switzerland) · 2023Article
- Marketing Organic Food from Millennials' Perspective: A Multi-Theoretical Approach.Foods (Basel, Switzerland) · 2022Article
- Green Initiatives and Environmental Concern Foster Environmental Sustainability: A Study Based on the Use of Reusable Drink Cups.International journal of environmental research and public health · 2022Article
- Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers' Response.International journal of environmental research and public health · 2020Article
- Exploring Consumers' Purchase Intention of An Innovation of the Agri-Food Industry: A Case of Artificial Meat.Foods (Basel, Switzerland) · 2020Article
- The Impacts of Young Consumers' Health Values on Functional Beverages Purchase Intentions.International journal of environmental research and public health · 2020Article
- Online Food Shopping: A Conceptual Analysis for Research Propositions.Frontiers in psychology · 2020Article
- The "Land of Fires" Toxic Waste Scandal and Its Effect on Consumer Food Choices.International journal of environmental research and public health · 2019Article
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Food system and food safety have drawn spontaneous global attention due to the effect of substantial environmental concerns. Three billion tons of food are wasted every year, estimated as being a third of all produced food. The production of much of this waste is directly linked to the unwillingness to sell, purchase, and consume suboptimal food that have deviated from regular products in terms of appearance standards, date labeling, or damaged packaging. Yet empirical research on this issue is scarce. This study aims to develop an extended Theory of Planned Behavior (TPB) research model, which includes environmental concern and sensory appeal to predict consumers' purchase intention to suboptimal foods. A total of 539 respondents collected in Taiwan as data input. The empirical results of structural equation modeling (SEM) indicate that consumers' attitude was the main predictor of their intention to purchase suboptimal foods. Interestingly, this research showed that both perceived behavioral control and subjective norms were not significant predictors of intention. Furthermore, adding environmental concern and sensory appeal as the additional constructs to the TPB significantly increased the explanatory power of the standard model. These findings provide important insights for suboptimal food and useful recommendations for marketing channels, suggesting that promotion of suboptimal food may be the key to potential business.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.