ArticleBMC public health2018
Unhealthy food and non-alcoholic beverage advertising on children's, youth and family free-to-air and digital television programmes in Thailand.
Article in BMC public health, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers, 1 of them a synthesis that pooled it.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
16 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Measuring the Power of Food Marketing to Children: a Review of Recent Literature.Current nutrition reports · 2019Pooled it
- Nutritional guidance through digital media for glycemic control of women with gestational diabetes mellitus: a randomized clinical trial.Journal of perinatal medicine · 2025Trial
- Exploratory household food consumption patterns and their associations with socioeconomic characteristics in Thailand: analysis of 19 rounds of the national household socio - economic survey from 2000 to 2021.Nutrition journal · 2026Article
- Extent and Nature of Television Food and Nonalcoholic Beverage Marketing in 9 Asian Countries: Cross-Sectional Study Using a Harmonized Approach.JMIR pediatrics and parenting · 2024Article
- Research on commercial milk formulas for young children: A scoping review.Maternal & child nutrition · 2024Article
- Enhancing child dietary diversity through cooking demonstration and nutritional education in rural Lao PDR.Tropical medicine and health · 2024Article
- A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022.Globalization and health · 2024Article
- Emergency transportation for acute alcohol intoxication four years after the coronavirus disease 2019 pandemic: a retrospective observational study.Environmental health and preventive medicine · 2024Observational
- A systematic review of the adolescent-directed marketing strategies of transnational fast food companies in low- and middle-income countries.Obesity science & practice · 2023Review
- Violation of Food Advertising Regulations in Iran: A Systematic Review.International journal of preventive medicine · 2023Review
- Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia.BMJ global health · 2022Article
- Food environment research is needed to improve nutrition and well-being in Asia and the Pacific.Public health nutrition · 2021Article
- Exposure of Children to Unhealthy Food and Beverage Advertisements in South Africa.International journal of environmental research and public health · 2021Article
- Are the Italian Children Exposed to Advertisements of Nutritionally Appropriate Foods?Foods (Basel, Switzerland) · 2020Article
- Nutritional quality of foods and non-alcoholic beverages advertised on Brazilian free-to-air television: a cross-sectional study.BMC public health · 2020Article
- Long-Term Projections of Patients Undertaking Renal Replacement Therapy Under the Universal Coverage Scheme in Thailand.Risk management and healthcare policy · 2020Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundFood advertising is a key factor which influences children's food preferences. This study assessed the rates, nutritional quality and contents of food and beverage advertising in children's, youth and family television programmes in Thailand.
methodsFree TV was recorded for two weeks in March 2014 from six to ten am and three to eight pm on weekends and three to eight pm on weekdays across all four channels; a total of 344 h recorded. Digital TV was recorded across three channels for one week for 24 h per day in October 2014; a total 504 h recorded.
resultsFor Free TV, 1359 food advertisements were identified, with on average 2.9 non-core food advertisements per hour per channel. The most frequently advertised food products on free TV were sugar-sweetened drinks. The rates of advertisements containing promotional characters and premium offers were significantly higher for non-core than core foods, 1.2 versus 0.03 and 0.6 versus 0.0 per hour respectively. For Digital TV, 693 food advertisements were identified, with an average of one non-core food advertisement per hour per channel. The most frequently advertised food products on digital TV were baby and toddler milk formulae.
conclusionsFood and beverage advertising on Thai television is predominantly unhealthy. Therefore, the Government and related agencies should introduce and enforce policies to address this issue. Current regulations should be adapted to control both the frequency and nature of unhealthy on-air food marketing to protect the health of Thai children.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.