ArticleBMC public health2018
The association between exposure to social media alcohol marketing and youth alcohol use behaviors in India and Australia.
Article in BMC public health, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers, 1 of them a synthesis that pooled it.
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Who cites it
13 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Association between exposure to digital alcohol marketing and alcohol use: a systematic review and meta-analysis.The Lancet. Public health · 2025Pooled it
- Social and Experiential Drivers of Adolescent Alcohol Use: Evidence from an Exploratory Concept Mapping Study.Children (Basel, Switzerland) · 2026Article
- A Double-Edged Sword Perspective on Young Australians' Use of Social Media: A Structured Narrative Review.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2025Review
- Sociodemographic factors associated with alcohol consumption among men in Gabon: insights from the Gabon demographic and health survey of 2019-2021.Frontiers in public health · 2025Article
- Understanding Alcohol and Illicit Drug Use in Young College Students: A Qualitative Work from India Based on Social Norms Theory.Indian journal of psychological medicine · 2024Article
- Prevalence and correlates of alcohol use and risky drinking among undergraduate students in Johannesburg, South Africa: a cross-sectional study.BMC psychiatry · 2023Article
- Alcohol use in Australia: countering harm with healing.The Lancet regional health. Western Pacific · 2023Review
- The Association of Influencer Marketing and Consumption of Non-Alcoholic Beer with the Purchase and Consumption of Alcohol by Adolescents.Behavioral sciences (Basel, Switzerland) · 2023Article
- Methods to Establish Race or Ethnicity of Twitter Users: Scoping Review.Journal of medical Internet research · 2022Article
- #DrinkResponsibly: Is it Old Wine of Advertising in the New Bottle of Social Media?Indian journal of psychological medicine · 2022Article
- Alcohol use among adolescents in India: a systematic review.Global mental health (Cambridge, England) · 2022Review
- Drinking and Social Media Use Among Workers During COVID-19 Pandemic Restrictions: Five-Wave Longitudinal Study.Journal of medical Internet research · 2021Article
- Deep Learning for Identification of Alcohol-Related Content on Social Media (Reddit and Twitter): Exploratory Analysis of Alcohol-Related Outcomes.Journal of medical Internet research · 2021Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundAlcohol marketing on social networking sites (SNS) is associated with alcohol use among young people. Alcohol companies adapt their online marketing content to specific national contexts and responses to such content differ by national settings. However, there exists very little academic work comparing the association between alcohol marketing on SNS and alcohol use among young people in different national settings and across different SNS. Therefore, we aimed to extend the limited existing work by investigating and comparing the association between self-reported exposure to alcohol marketing on three leading SNS (Facebook, YouTube, and Twitter) and alcohol use among young people in diverse national contexts (India and Australia).
methodsCross-sectional, self-report data were obtained from a convenience sample of 631 respondents (330 in India; 301 in Australia) aged 13-25 years via online surveys. Respondents answered questions on their drinking behaviors and involvement with alcohol marketing on SNS.
resultsMany respondents from both countries reported interacting with alcohol content online, predominantly on Facebook, followed by YouTube and then Twitter. The interaction was primarily in the forms of posting/liking/sharing/commenting on items posted on alcohol companies' social media accounts, viewing the event page/attending the event advertised by an alcohol company via social media, and/or accessing an alcohol website. Multivariate analyses demonstrated significant associations between respondents' interaction with alcohol content and drinking levels, with effects differing by SNS, demographic group, and country. For example, having friends who shared alcohol-related content was an important predictor of usual alcohol consumption for Indian respondents (p < .001), whereas posting alcohol-related information themselves was a stronger predictor among Australians (p < .001).
conclusionsThe results suggest that interaction with alcohol-related content on SNS is associated with young people's alcohol use behaviors and that these behaviors vary by national settings. This study extends previous work by demonstrating this connection across varying social media platforms and national contexts. The results highlight the need to formulate and implement strategies to effectively regulate the SNS alcohol marketing, especially among younger SNS users.
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