Evidence map›Paper›PMID 29850764›Full record

Trial reportAnnals of behavioral medicine : a publication of the Society of Behavioral Medicine2019

Understanding Why Pictorial Cigarette Pack Warnings Increase Quit Attempts.

Noel T Brewer, Humberto Parada, Marissa G Hall, Marcella H Boynton, Seth M Noar, Kurt M Ribisl

Registry-linked trialAbstract readRandomized Controlled Trial
In one paragraph

Trial report in Annals of behavioral medicine : a publication of the Society of Behavioral Medicine, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT02247908 (A Randomized Controlled Trial Evaluating the Impact of Graphic Cigarette Warnings on Smoking Behavior), which is not on this map. Cited by 108 papers, 5 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
108citing papers in PubMed, 5 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

NCT02247908 nacompletednot on this map

A Randomized Controlled Trial Evaluating the Impact of Graphic Cigarette Warnings on Smoking Behavior

TypeinterventionalSponsorUniversity of North Carolina, Chapel HillRan2014 to 2016Enrolled2,149ConditionsSmokingArmsSurgeon General's Warning, Graphic Warning
3 · Its place in the literature

Who cites it

108 citing papers in PubMed, 5 syntheses or guidelines pooled it.

  1. Pooled it
  2. Pooled it
  3. Pooled it
  4. Pooled it
  5. Pooled it
  6. Trial
  7. Trial
  8. Trial
  9. Trial
  10. Sharing Antivaping Social Media Messages.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2025
    Trial
  11. Trial
  12. Identifying Promising Message Themes for Youth Who Use Multiple Tobacco Products.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2025
    Trial
  13. Trial
  14. Trial
  15. Trial
  16. Relative Efficacy of Cigarillo Warning Statements in Text and Pictorial Formats: An Experimental Study Among a Sample of US Young Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025
    Trial
  17. Understanding Potential Mechanisms of Vaping Prevention Messages: A Mediation Analysis of the Real Cost Campaign Advertisements.Health education & behavior : the official publication of the Society for Public Health Education · 2025
    Trial
  18. Trial
  19. Trial
  20. Trial

48 more citing papers are in PubMed but not listed here.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Noel T BrewerDepartment of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, NC, USA.
Humberto ParadaDepartment of Epidemiology, University of North Carolina, Chapel Hill, NC, USA.
Marissa G HallLineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, USA.
Marcella H BoyntonDepartment of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, NC, USA.
Seth M NoarLineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, USA.
Kurt M RibislDepartment of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, NC, USA.

Funding

Virology Research Program (Program 4)P30CA016086 · NCI · UNIV OF NORTH CAROLINA CHAPEL HILL · PI Deborah F. Tate · 1985 to 2026
$201.5M
Biostatstics for Research in Environmental HealthT32ES007018 · NIEHS · UNIV OF NORTH CAROLINA CHAPEL HILL · PI Stephanie Engel, Rebecca Fry · 1985 to 2026
$31.3M
Training & Education Program p294-308P50CA180907 · NCI · UNIV OF NORTH CAROLINA CHAPEL HILL · PI RIBISL, KURT M. · 2013 to 2017
$20.2M
LINEBERGER CANCER CONTROL EDUCATION PROGRAMR25CA057726 · NCI · UNIV OF NORTH CAROLINA CHAPEL HILL · PI EARP, JO ANNE L, RIBISL, KURT M. · 1992 to 2016
$8.0M
Cancer Control Education ProgramT32CA057726 · NCI · UNIV OF NORTH CAROLINA CHAPEL HILL · PI Melissa B Gilkey, Melissa A. Troester · 2017 to 2026
$3.7M
Understanding how graphic warnings on cigarette packs increase quit intentionsF31CA196037 · NCI · UNIV OF NORTH CAROLINA CHAPEL HILL · PI HALL, MARISSA · 2016 to 2017
$40k
NCI NIH HHS F31 CA196037NCI NIH HHS P30 CA016086NCI NIH HHS P50 CA180907NCI NIH HHS R25 CA057726NCI NIH HHS T32 CA057726NIEHS NIH HHS T32 ES007018
6 · The paper itself

Abstract

backgroundOur randomized trial found that pictorial cigarette pack warnings elicited more quit attempts than text-only warnings. PURPOSE: In the current study, we sought to identify psychological mechanisms that explain why pictorial cigarette pack warnings change behavior.

methodsIn 2014 and 2015, we recruited 2,149 adult smokers in NC and CA, USA. We randomly assigned smokers to receive on their cigarette packs for 4 weeks either a text-only warning (one of the USA's current warnings on the side of cigarette packs) or a pictorial warning (one of the USA's proposed text warnings with pictures on the top half of the front and back of cigarette packs).

resultsPictorial warnings increased attention to, reactions to, and social interactions about cigarette pack warnings (all p < .05). However, pictorial warnings changed almost no belief or attitude measures. Mediators of the impact of pictorial warnings included increased attention, negative affect, social interactions, thinking about the warning and harms of smoking, and intentions to quit (all p < .05). Analyses also found that pictorial warnings led to greater avoidance of the warnings, which was associated with more quit attempts (p < .05).

conclusionsPictorial warnings increased quit attempts by eliciting aversive reactions and by keeping the message vividly in smokers' minds. Contrary to predictions from several theories of health behavior, the warnings exerted little of their influence through changes in beliefs and attitudes and none of their influence through changes in risk perception. We propose the Tobacco Warnings Model based on these findings. CLINICAL TRIAL INFORMATION: ClinicalTrials.gov identifier: NCT02247908; https://clinicaltrials.gov/ct2/show/NCT02247908.

Indexed as

Health BehaviorIntentionProduct LabelingTobacco ProductsAdolescentAdultAffectAgedHumansMiddle AgedSmokersSmokingSmoking CessationYoung Adultcigarettesmediation analysispictorial warningsquit attemptsrandomized controlled trialsmoking

Identifiers

PMID29850764
PMCPMC6265120

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.