ArticleThe International journal on drug policy2018
The role of alcohol in constructing gender & class identities among young women in the age of social media.
Article in The International journal on drug policy, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers, 1 of them a synthesis that pooled it.
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Who cites it
15 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Social media recruitment for mental health research: A systematic review.Comprehensive psychiatry · 2020Pooled it
- Associations between alcohol control law enforcement and online purchasing on regular alcohol consumption among Thai men: a nationwide cross-sectional study.BMC public health · 2025Article
- The role of alcohol consumption in the lives of older Australian women: qualitative insights and an agenda for further research, policy and practice.BMC public health · 2024Article
- The symbolic consumption processes associated with 'low-calorie' and 'low-sugar' alcohol products and Australian women.Health promotion international · 2023Article
- Social media use and alcohol consumption among students in Uganda: a cross sectional study.Global health action · 2022Article
- Structural gender inequality and gender differences in adolescent substance use: A multilevel study from 45 countries.SSM - population health · 2022Article
- Alcohol Contribution to Total Energy Intake and Its Association with Nutritional Status and Diet Quality in Eight Latina American Countries.International journal of environmental research and public health · 2021Article
- Addressing complex pharmacy consultations: methods used to develop a person-centred intervention to highlight alcohol within pharmacist reviews of medications.Addiction science & clinical practice · 2021Article
- Reimagining brief interventions for alcohol: towards a paradigm fit for the twenty first century? : INEBRIA Nick Heather Lecture 2019: This lecture celebrates the work of Nick Heather in leading thinking in respect of both brief interventions and wider alcohol sciences.Addiction science & clinical practice · 2021Article
- Investigating Public Discourses Around Gender and COVID-19: a Social Media Analysis of Twitter Data.Journal of healthcare informatics research · 2021Article
- Article
- When Public Health Research Meets Social Media: Knowledge Mapping From 2000 to 2018.Journal of medical Internet research · 2020Review
- The gendered relationship with drunkenness among different generations in Mediterranean and Nordic countries.Nordisk alkohol- & narkotikatidskrift : NAT · 2020Article
- Playing with gender borders: flirting and alcohol consumption among young adults in Denmark.Nordisk alkohol- & narkotikatidskrift : NAT · 2019Article
- Women's alcohol use in mid-life: Identifying associations between menopause symptoms, drinking behaviour, and mental health.Women's health (London, England)Article
Corrections and comments
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Authors and funding
4 authors.
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Abstract
Research suggests young women view drinking as a pleasurable aspect of their social lives but that they face challenges in engaging in a traditionally 'masculine' behaviour whilst maintaining a desirable 'femininity'. Social network sites such as Facebook make socialising visible to a wide audience. This paper explores how young people discuss young women's drinking practices, and how young women construct their identities through alcohol consumption and its display on social media. We conducted 21 friendship-based focus groups (both mixed and single sex) with young adults aged 18-29 years and 13 individual interviews with a subset of focus group respondents centred on their Facebook practices. We recruited a purposive sample in Glasgow, Scotland (UK) which included 'middle class' (defined as students and those in professional jobs) and 'working class' respondents (employed in manual/service sector jobs), who participated in a range of venues in the night time economy. Young women's discussions revealed a difficult 'balancing act' between demonstrating an 'up for it' sexy (but not too sexy) femininity through their drinking and appearance, while still retaining control and respectability. This 'balancing act' was particularly precarious for working class women, who appeared to be judged more harshly than middle class women both online and offline. While a gendered double standard around appearance and alcohol consumption is not new, a wider online audience can now observe and comment on how women look and behave. Social structures such as gender and social class remain central to the construction of identity both online and offline.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.