ArticleSocial cognitive and affective neuroscience2018
A functional near infrared spectroscopy (fNIRS) replication of the sunscreen persuasion paradigm.
Article in Social cognitive and affective neuroscience, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.
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Who cites it
11 citing papers in PubMed.
- Attentional, Affective, and Cognitive Responses to the Food and Drug Administration's "The Real Cost" Youth Cigarette and E-Cigarette Prevention Campaigns Among Young Adults.American journal of preventive medicine · 2026Article
- Exploring the impact of message framing and physical activity levels on the effectiveness of health communication and its underlying cognitive processes.BMC psychology · 2026Article
- Deciphering the neural responses to a naturalistic persuasive message.Proceedings of the National Academy of Sciences of the United States of America · 2024Article
- Gain/loss framing moderates the VMPFC's response to persuasive messages when behaviors have personal outcomes.Social cognitive and affective neuroscience · 2023Article
- Systems Thinking in an era of climate change: Does cognitive neuroscience hold the key to improving environmental decision making? A perspective on Climate-Smart Agriculture.Frontiers in integrative neuroscience · 2023Article
- Similarities and differences in the induction and regulation of the negative emotions fear and disgust: A functional near infrared spectroscopy study.Scandinavian journal of psychology · 2022Article
- A framework for application of consumer neuroscience in pro-environmental behavior change interventions.Frontiers in human neuroscience · 2022Review
- Social networks and neural receptivity to persuasive health messages.Health psychology : official journal of the Division of Health Psychology, American Psychological Association · 2021Article
- Neural reference groups: a synchrony-based classification approach for predicting attitudes using fNIRS.Social cognitive and affective neuroscience · 2021Article
- Neural Mechanisms of Attitude Change Toward Stigmatized Individuals: Temporoparietal Junction Activity Predicts Bias Reduction.Mindfulness · 2020Article
- Viewing Fantastical Events in Animated Television Shows: Immediate Effects on Chinese Preschoolers' Executive Function.Frontiers in psychology · 2020Article
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Authors and funding
6 authors.
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Abstract
Activity in medial prefrontal cortex (mPFC) during persuasive messages predicts future message-consistent behavior change, but there are significant limitations to the types of persuasion processes that can be invoked inside an MRI scanner. For instance, real world persuasion often involves multiple people in conversation. Functional near infrared spectroscopy (fNIRS) allows us to move out of the scanner and into more ecologically valid contexts. As a first step, the current study used fNIRS to replicate an existing fMRI persuasion paradigm (i.e. the sunscreen paradigm) to determine if mPFC shows similar predictive value with this technology. Consistent with prior fMRI work, activity in mPFC was significantly associated with message-consistent behavior change, above and beyond self-reported intentions. There was also a difference in this association between previous users and non-users of sunscreen. Activity differences based on messages characteristics were not observed. Finally, activity in a region of right dorsolateral PFC (dlPFC), which has been observed with counterarguing against persuasive messages, correlated negatively with future behavior. The current results suggest it is reasonable to use fNIRS to examine persuasion paradigms that go beyond what is possible in the MRI scanner environment.
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