ArticlePsychology research and behavior management2018
Association between a parent's brand passion and a child's brand passion: a moderated moderated-mediation model.
Article in Psychology research and behavior management, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
7 citing papers in PubMed.
- Effects of Animated Movies on the Aggression and Behavior Performance of Primary School Students and Their Control Using a Cognitive Behavioral Anger-Control Training (CBACT) Program.Behavioral sciences (Basel, Switzerland) · 2023Article
- Review
- Impact of International Tourists' Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism.Frontiers in psychology · 2022Article
- Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model.Frontiers in psychology · 2020Article
- Composition of motivation profiles at work using latent analysis: theory and evidence.Psychology research and behavior management · 2019Article
- Consumers' Implicit Motivation Of Purchasing Luxury Brands: An EEG Study.Psychology research and behavior management · 2019Article
- Association between a teacher's work passion and a student's work passion: a moderated mediation model.Psychology research and behavior management · 2019Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
purposeBoth marketing scholars and brand managers have noted the importance of brand passion. They have increasingly emphasized how brand passion influences consumers' psychological states and behaviors. In contrast, an almost negligible effort has been made to study whether the individual's brand passion can be transferred to others.
methodsUsing consumer socialization theory and emotional contagion theory as a lens, this study explores whether airline brand passion can be transferred from a parent to a child. To this end, a convenience sample of (N = 202) parent-child dyads was utilized to test the moderated moderated-mediation hypotheses.
resultsThe results provide evidence that parents' airline passion can be translated into the child's airline passion via emotional contagion for daughters who live with their parents but not those who live independently of their parents. Similarly, parents' airline passion can be transferred to sons regardless of their geographical distance. The implications, limitations, and agendas for future research are discussed in depth.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.