ArticleBMJ open2018
Controlled cohort evaluation of the
Article in BMJ open, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 30 papers, 3 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
30 citing papers in PubMed, 3 syntheses or guidelines pooled it.
- Sugar Reduction Initiatives in the Eastern Mediterranean Region: A Systematic Review.Nutrients · 2022Pooled it
- Cost-effectiveness of LiveLighter® - a mass media public education campaign for obesity prevention.PloS one · 2022Pooled it
- Environmental interventions to reduce the consumption of sugar-sweetened beverages and their effects on health.The Cochrane database of systematic reviews · 2019Pooled it
- Countermarketing Versus Health Education Messages About Sugar-Sweetened Beverages: An Online Randomized Controlled Trial of US Adults.American journal of public health · 2024Trial
- Should messages discourage sugary drinks, encourage water, or both? A randomized experiment with U.S. parents.Preventive medicine · 2023Trial
- Countermarketing About Fruit Drinks, Alone or With Water Promotion: A 2019 Randomized Controlled Trial in Latinx Parents.American journal of public health · 2021Trial
- Young adults' perceptions of food classification criteria and barriers to healthy eating: a qualitative inquiry from eight Indian metropolises.BMC public health · 2026Article
- Length and Framing of Anti-Junk Food Ads Impact Inclinations to Consume Junk Food Among Normal Weight, Overweight, and Adults With Obesity.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2026Article
- The dilemma of sweet temptation: How sugar perception confusion in sweetened beverages shapes consumer avoidance behavior.PloS one · 2025Article
- Evaluating campaign concepts aimed at replacing sugar-sweetened beverages with water.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2025Article
- Evaluation of the population-level impacts of the LiveLighter® obesity prevention campaign from 2012 to 2019 based on serial cross-sectional surveys.BMC public health · 2024Article
- Sugar-Sweetened Beverages Consumption in a Multi-Ethnic Population of Young Men and Association with Sociodemographic Characteristics and Obesity.International journal of environmental research and public health · 2023Article
- Evaluation of a Salt-Reduction Consumer Awareness Campaign Targeted at Parents Residing in the State of Victoria, Australia.Nutrients · 2023Article
- Occasions, Locations, and Reasons for Consuming Sugar-Sweetened Beverages among U.S. Adults.Nutrients · 2023Article
- How do adolescents classify foods as healthy and unhealthy?: A qualitative inquiry from rural India.Journal of nutritional science · 2023Article
- "You can't just eat 16 teaspoons of sugar so why would you drink 16 teaspoons' worth of sugar?": a qualitative study of young adults' reactions to sugary drink warning labels.BMC public health · 2022Article
- The Cost-effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Weight Loss: Updated Modeling Study.JMIR formative research · 2022Article
- Outcomes of exposure to healthy weight and lifestyle advertising: An experimental study of adults from the United Kingdom.Preventive medicine reports · 2022Article
- Sugar-sweetened beverages consumption in a multi-ethnic population of middle-aged men and association with sociodemographic variables and obesity.Frontiers in nutrition · 2022Article
- Intentions to reduce sugar-sweetened beverage consumption: the importance of perceived susceptibility to health risks.Public health nutrition · 2021Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveTo evaluate the
designCohort study with population surveys undertaken in intervention and comparison states at baseline (n=900 each), with 78% retention at follow-up (intervention: n=673; comparison: n=730). Analyses tested interactions by state (intervention, comparison) and time (baseline, follow-up). SETTING AND
participantsAdults aged 25-49 years residing in the Australian states of Victoria and South Australia.
interventionThe 6-week mass media campaign ran in Victoria in October/November 2015. It focused on the contribution of SSBs to the development of visceral 'toxic fat', graphically depicted around vital organs, and ultimately serious disease. Paid television advertising was complemented by radio, cinema, online and social media advertising, and stakeholder and community engagement. PRIMARY OUTCOME MEASURE: Self-reported consumption of SSBs, artificially sweetened drinks and water. SECONDARY OUTCOME MEASURES: Campaign recall and recognition; knowledge of the health effects of overweight and SSB consumption; perceived impact of SSB consumption on body weight and of reduced consumption on health.
resultsA significant reduction in frequent SSB consumption was observed in the intervention state (intervention: 31% compared with 22%, comparison: 30% compared with 29%; interaction p<0.01). This was accompanied by evidence of increased water consumption (intervention: 66% compared with 73%; comparison: 68% compared with 67%; interaction p=0.09) among overweight/obese SSB consumers. This group also showed increased knowledge of the health effects of SSB consumption (intervention: 60% compared with 71%, comparison: 63% compared with 59%; interaction p<0.05) and some evidence of increased prevalence of self-referent thoughts about SSB's relationship to weight gain (intervention: 39% compared with 45%, comparison: 43% compared with 38%; interaction p=0.06).
conclusionsThe findings provide evidence of reduced SSB consumption among adults in the target age range following the
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.