ArticleInternational journal of mental health and addiction2018
Betting, Forex Trading, and Fantasy Gaming Sponsorships-a Responsible Marketing Inquiry into the 'Gamblification' of English Football.
Article in International journal of mental health and addiction, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 23 papers.
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Who cites it
23 citing papers in PubMed.
- The Prevalence of Gambling Advertising during a Matchday of the German Bundesliga: A Frequency and Content Analysis of Live TV Coverage, Sport Highlight Programmes and Social Media.Journal of gambling studies · 2026Article
- Influence of sponsorship on betting intentions: from linear to deep learning models.Harm reduction journal · 2026Article
- Exploring the Differences in Positive Play among Various Sports Wagering Behaviors.Journal of gambling studies · 2025Article
- Perceived Impact of Gambling Advertising can Predict Gambling Severity among Patients with Gambling Disorder.Journal of gambling studies · 2024Article
- Gambling, cryptocurrency, and financial trading app marketing in English Premier League football: A frequency analysis of in-game logos.Journal of behavioral addictions · 2023Article
- How do Gambling Providers Use the Social Network Twitter in Germany? An Explorative Mixed-Methods Topic Modeling Approach.Journal of gambling studies · 2023Article
- What Constitutes 'Gaming' in the Gaming Disorder?: Observations and Recommendations.Indian journal of psychological medicine · 2023Article
- Gambling operators' social media image creation in Finland and Sweden 2017-2020.Nordisk alkohol- & narkotikatidskrift : NAT · 2023Article
- Predictors of adverse gambling behaviours amongst elite athletes.Scientific reports · 2023Article
- An empirical study on attitudes toward gambling when sportswashing is involved.Frontiers in psychology · 2023Article
- Relationships Between Exposure to Different Gambling Advertising Types, Advertising Impact and Problem Gambling.Journal of gambling studies · 2022Article
- Part of the Game? Exploring the Prevalence and Normalization of Gambling in Belgian Sports Clubs.International journal of environmental research and public health · 2022Article
- Alcohol consumption and sports-betting among young male motorcycle taxi boda boda riders in urban southwestern Uganda.BMC public health · 2021Article
- What's the Message? A Content Analysis of Emails and Texts Received from Wagering Operators During Sports and Racing Events.Journal of gambling studies · 2020Article
- A Content Analysis of Gambling Operators' Twitter Accounts at the Start of the English Premier League Football Season.Journal of gambling studies · 2020Article
- Direct Marketing Experiences Among Individuals With Current and Lifetime Gambling Disorder.Frontiers in psychology · 2020Article
- Wagering Advertisements and Inducements: Exposure and Perceived Influence on Betting Behaviour.Journal of gambling studies · 2019Article
- Exploring the relationship between Big Food corporations and professional sports clubs: a scoping review.Public health nutrition · 2019Article
- Can Positive Social Perception and Reduced Stigma be a Problem in Sports Betting? A Qualitative Focus Group Study with Spanish Sports Bettors Undergoing Treatment for Gambling Disorder.Journal of gambling studies · 2019Article
- Where's the Bonus in Bonus Bets? Assessing Sports Bettors' Comprehension of their True Cost.Journal of gambling studies · 2019Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Environmental stimuli in the form of marketing inducements to gamble money on sports have increased in recent years. The purpose of the present paper is to tackle the extended definition of the gamblification of sport using sponsorship and partnership deals of gambling, forex trading, and fantasy gaming as a proxy for assessing its environmental impact. Using data about sponsorship deals from English Football Premier League, the paper builds on the evidence of English football's gamblification process to discuss the impact that the volume, penetration, and marketing strategies of sports betting might have on public health and well-being. Findings demonstrate that gambling marketing has become firmly embedded in the financial practices of many Premiership football clubs. It is argued that such associations are not trivial, and that the symbolic linkage of sport and newer gambling forms can become an issue of public health, especially affecting vulnerable groups such as minors and problem gamblers. The present study is the first to explore in-depth the relationship and potential consequences and psychosocial impacts of sports-related marketing, particularly in relation to football.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.