ArticleMaternal & child nutrition2018
Factors influencing the uptake of a mass media intervention to improve child feeding in Bangladesh.
Article in Maternal & child nutrition, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
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Who cites it
12 citing papers in PubMed.
- Article
- Evidence-Based Lessons From Two Decades of Implementation Research on Complementary Feeding Programmes.Maternal & child nutrition · 2025Review
- A multilevel analysis of the factors associated with minimum acceptable diets among children aged 6-23 months in Lesotho: a study of the Lesotho Multiple Cluster Indicator 2018.BMC nutrition · 2025Article
- Trends and associated factors of animal source foods consumption among children aged 6-23 months in Bangladesh: evidence from four consecutive national surveys.Journal of nutritional science · 2025Article
- Production Choices and Food Security: A Review of Studies Based on a Micro-Diversity Perspective.Foods (Basel, Switzerland) · 2024Review
- Article
- The use of mass media by mothers and its association with their children's early development: comparison between urban and rural areas.BMC public health · 2023Article
- Exploratory study on factors influencing the introduction of complementary feeding amongst caregivers of children between 6 and 24 months of age in Polokwane, Limpopo province.South African family practice : official journal of the South African Academy of Family Practice/Primary Care · 2023Article
- Complementary Feeding Social and Behavior Change Communication for Fathers and Mothers Improves Children's Consumption of Fish and Eggs and Minimum Meal Frequency in Kaduna State, Nigeria.Current developments in nutrition · 2022Article
- Engaging family members in maternal, infant and young child nutrition activities in low- and middle-income countries: A systematic scoping review.Maternal & child nutrition · 2021Article
- Mixed-Methods Systematic Review of Behavioral Interventions in Low- and Middle-Income Countries to Increase Family Support for Maternal, Infant, and Young Child Nutrition during the First 1000 Days.Current developments in nutrition · 2020Review
- Factors influencing the uptake of a mass media intervention to improve child feeding in Bangladesh.Maternal & child nutrition · 2018Article
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Authors and funding
6 authors.
Funding
Abstract
Mass media are increasingly used to deliver health messages to promote social and behaviour change, but there has been little evidence of mass media use for improving a set of child feeding practices, other than campaigns to promote breastfeeding. This study aimed to examine the factors influencing the uptake of infant and young child feeding messages promoted in TV spots that were launched and aired nationwide in Bangladesh. We conducted a mixed-methods study, using household surveys (n = 2,000) and semistructured interviews (n = 251) with mothers of children 0-23.9 months and other household members. Factors associated with TV spot viewing and comprehension were analysed using multivariable logistic regression models, and interview transcripts were analysed by systematic coding and iterative summaries. Exposure ranged from 36% to 62% across 6 TV spots, with comprehension ranging from 33% to 96% among those who viewed the spots. Factors associated with comprehension of TV spot messages included younger maternal age and receipt of home visits by frontline health workers. Three direct narrative spots showed correct message recall and strong believability, identification, and feasibility of practicing the recommended behaviours. Two spots that used a metaphorical and indirect narrative style were not well understood by respondents. Understanding the differences in the uptake factors may help to explain variability of impacts and ways to improve the design and implementation of mass media strategies.
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