ArticleJMIR public health and surveillance2018
Predictors of Facebook User Engagement With Health-Related Content for Gay, Bisexual, and Other Men Who Have Sex With Men: Content Analysis.
Article in JMIR public health and surveillance, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
16 citing papers in PubMed.
- Article
- Identifying Effective Components of a Social Marketing Campaign to Improve Engagement With Express Sexual Health Services Among Gay, Bisexual, and Other Men Who Have Sex With Men: Case Study.JMIR public health and surveillance · 2024Article
- Effects of Wuxi CDC WeChat official account article features on user engagement in health promotion.BMC public health · 2024Article
- Effects of Wuxi CDC WeChat official account article features on user engagement in health promotion.BMC public health · 2024Article
- Assessing the reach and engagement with the 'Drugs (Abingdon, England) · 2024Article
- Effects of Chinese provincial CDCs WeChat official account article features on user engagement during the COVID-19 pandemic.Journal of global health · 2023Article
- Reddit on PrEP: Posts About Pre-exposure Prophylaxis for HIV from Reddit Users, 2014-2019.AIDS and behavior · 2022Article
- HPV Vaccination: Polish-Language Facebook Discourse Analysis.International journal of environmental research and public health · 2022Article
- Understanding how young African adults interact with peer-generated sexual health information on Facebook and uncovering strategies for successful organic engagement.BMC public health · 2021Article
- Eliciting Emotion and Action Increases Social Media Engagement: An Analysis of Influential Orthopaedic Surgeons.Arthroscopy, sports medicine, and rehabilitation · 2021Article
- Influencing Factors on Health Information to Improve Public Health Literacy in the Official WeChat Account of Guangzhou CDC.Frontiers in public health · 2021Article
- Committed to Health: Key Factors to Improve Users' Online Engagement through Facebook.International journal of environmental research and public health · 2020Article
- Predictors of User Engagement With Facebook Posts Generated by a National Sample of Lesbian, Gay, Bisexual, Transgender, and Queer Community Centers in the United States: Content Analysis.JMIR public health and surveillance · 2020Article
- Factors Influencing User Engagement of Health Information Disseminated by Chinese Provincial Centers for Disease Control and Prevention on WeChat: Observational Study.JMIR mHealth and uHealth · 2019Observational
- Health Information Engagement Factors in Malaysia: A Content Analysis of Facebook Use by the Ministry of Health in 2016 and 2017.International journal of environmental research and public health · 2019Article
- Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics.JMIR public health and surveillance · 2019Article
Corrections and comments
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Authors and funding
6 authors.
Funding
Abstract
backgroundSocial media is used by community-based organizations (CBOs) to promote the well-being of gay and bisexual men (GBM). However, few studies have quantified which factors facilitate the diffusion of health content tailored for sexual minorities.
objectiveThe aim of this study was to identify post characteristics that can be leveraged to optimize the health promotion efforts of CBOs on Facebook.
methodsThe Facebook application programming interface was used to collect 5 years' of posts shared across 10 Facebook pages administered by Vancouver-based CBOs promoting GBM health. Network analysis assessed basic indicators of network structure. Content analyses were conducted using informatics-based approaches. Hierarchical negative binomial regression of post engagement data was used to identify meaningful covariates of engagement.
resultsIn total, 14,071 posts were shared and 21,537 users engaged with these posts. Most users (n=13,315) engaged only once. There was moderate correlation between the number of posts and the number of CBOs users engaged with (r=.53, P<.001). Higher user engagement was positively associated with positive sentiment, sharing multimedia, and posting about pre-exposure prophylaxis, stigma, and mental health. Engagement was negatively associated with asking questions, posting about dating, and sharing posts during or after work (versus before).
conclusionsResults highlight the existence of a core group of Facebook users who facilitate diffusion. Factors associated with greater user engagement present CBOs with a number of strategies for improving the diffusion of health content.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.