ArticleNutrients2018
Influence of Mothers' Nutrition Knowledge and Attitudes on Their Purchase Intention for Infant Cereal with No Added Sugar Claim.
Article in Nutrients, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Who cites it
8 citing papers in PubMed.
- Sugar labeling information and online marketing strategies for hand-shaken tea drinks in northern Taiwan.Frontiers in nutrition · 2023Article
- University Students' Knowledge and Perceptions About Concepts, Recommendations, and Health Effects of Added Sugars.Frontiers in nutrition · 2022Article
- Awareness of nutrition and health knowledge and its influencing factors among Wuhan residents.Frontiers in public health · 2022Article
- Article
- GM trust shaped by trust determinants with the impact of risk/benefit framework: the contingent role of food technology neophobia.GM crops & food · 2021Article
- The Effect of an Online Sugar Fact Intervention: Change of Mothers with Young Children.Nutrients · 2020Article
- Infant Cereals: Current Status, Challenges, and Future Opportunities for Whole Grains.Nutrients · 2019Review
- Marketing Strategy, Serving Size, and Nutrition Information of Popular Children's Food Packages in Taiwan.Nutrients · 2019Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
A higher sugar intake in infancy might result in a predisposition to a higher sugar intake in later childhood. In Taiwan, many commercial infant and toddler foods with nutrition claims have high sugar content. This study explored the influence of mothers' knowledge and attitudes on their purchase intention for infant food with nutrition claims. This study was a cross-sectional survey. An online survey was distributed to 940 mothers who had a child aged between 4 months and 3 years; 40% of mothers tend to misunderstand that "no added sugar" (NAS) indicates no sugar or less sugar content and, thus, that NAS infant cereal is healthy. Approximately 50-70% of mothers believe that NAS infant cereal is more natural, healthier, and contains less sugar. Attitude toward the NAS claim was found to be a mediating variable between sugar-related knowledge and purchase intention. The lower the level of sugar-related knowledge was, the more positive the attitude toward NAS infant cereal and the higher the purchase intention for NAS infant cereal were. In the future, regulation of no added sugar is needed to avoid the misleading information and mothers' sugar-related knowledge need to be improved through nutrition education.
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