ArticleHealth promotion international2019
Using social norms theory for health promotion in low-income countries.
Article in Health promotion international, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. An erratum has been issued. Cited by 92 papers, 2 of them syntheses that pooled it.
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Who cites it
92 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Identifying the Impact of Intimate Partner Violence in Humanitarian Settings: Using an Ecological Framework to Review 15 Years of Evidence.International journal of environmental research and public health · 2021Pooled it
- Gender, power, and violence: A systematic review of measures and their association with male perpetration of IPV.PloS one · 2018Pooled it
- The Impact of Chatbot Type and Normative Messaging on Chatbot Usage Intention Based on the Health Technology Acceptance Model: Randomized Controlled Trial.Journal of medical Internet research · 2026Trial
- Effect of a Gender-Synchronized Family Planning Intervention on Inequitable Gender Norms in a Cluster Randomized Control Trial Among Husbands of Married Adolescent Girls in Dosso, Niger.Violence against women · 2026Trial
- Mediating effects of inequitable gender norms on intimate partner violence and contraceptive use in a cluster randomized control trial in Niger.American journal of epidemiology · 2025Trial
- Randomised experimental evaluation of a social media campaign to promote COVID-19 vaccination in Nigeria.Journal of global health · 2024Trial
- Exploring young women's reproductive decision-making, agency and social norms in South African informal settlements.PloS one · 2020Trial
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- Evaluation of 24-Month Effects of the Close to Home Program on Youth Sexual and Dating Violence Across 22 Communities in California: Protocol for a Quasi-Experimental Cluster-Matched Control Trial.JMIR research protocols · 2026Article
- The Population Neuroscience-Dementia Syndemics Framework to better understand global sex and gender-based risk in low- and middle-income countries.Nature aging · 2026Review
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- 'This caused our journey': the relationship between sexual and gender-based violence and cross-border Sudan to South Sudan migration.Conflict and health · 2025Article
- Motivations for Starting and Stopping PrEP: Experiences of Adolescent Girls and Young Women in the HPTN 082 Trial.AIDS and behavior · 2025Article
- "It's me who supports. How are you going to refuse to have a child?": the social norms and gender dynamics of men's engagement in family planning practices in the Democratic Republic of the Congo.Reproductive health · 2025Article
- Modeling environmental interactions and collaborative interventions for childhood stunting: A case from Indonesia.Dialogues in health · 2025Article
- The Role of Intersectionality and Context in Measuring Gender-Based Violence in Universities and Research-Performing Organizations in Europe for the Development of Inclusive Structural Interventions.Violence against women · 2025Article
- Post-intervention gendered impacts and moderating factors of a government cash plus intervention for adolescents in Tanzania.SSM - population health · 2025Article
- Reproductive agency and the acceptability of divorce, abortion, and homosexuality among migrants from the Middle East and Africa living in Sweden-a cross-sectional analysis.International journal for equity in health · 2025Article
- Who are the "vanguard" women? Strategies for identifying women going against economic participation norms across 49 low- and middle-income countries.World development · 2025Article
- A questionnaire for a conceptual framework and interdisciplinary public health research using the Delphi technique-development and validation.Frontiers in public health · 2025Article
32 more citing papers are in PubMed but not listed here.
Corrections and comments
- Erratum issued
Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Social norms can greatly influence people's health-related choices and behaviours. In the last few years, scholars and practitioners working in low- and mid-income countries (LMIC) have increasingly been trying to harness the influence of social norms to improve people's health globally. However, the literature informing social norm interventions in LMIC lacks a framework to understand how norms interact with other factors that sustain harmful practices and behaviours. This gap has led to short-sighted interventions that target social norms exclusively without a wider awareness of how other institutional, material, individual and social factors affect the harmful practice. Emphasizing norms to the exclusion of other factors might ultimately discredit norms-based strategies, not because they are flawed but because they alone are not sufficient to shift behaviour. In this paper, we share a framework (already adopted by some practitioners) that locates norm-based strategies within the wider array of factors that must be considered when designing prevention programmes in LMIC.
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