ArticleJMIR public health and surveillance2018
Influence of Flavors on the Propagation of E-Cigarette-Related Information: Social Media Study.
Article in JMIR public health and surveillance, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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Who cites it
4 citing papers in PubMed.
- Public Reactions to the New York State Policy on Flavored Electronic Cigarettes on Twitter: Observational Study.JMIR public health and surveillance · 2022Observational
- Social Media as a Research Tool (SMaaRT) for Risky Behavior Analytics: Methodological Review.JMIR public health and surveillance · 2020Review
- User Perceptions of Different Electronic Cigarette Flavors on Social Media: Observational Study.Journal of medical Internet research · 2020Observational
- Characterizing Media Content and Effects of Organ Donation on a Social Media Platform: Content Analysis.Journal of medical Internet research · 2019Article
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Authors and funding
4 authors.
Funding
Abstract
backgroundModeling the influence of e-cigarette flavors on information propagation could provide quantitative policy decision support concerning smoking initiation and contagion, as well as e-cigarette regulations.
objectiveThe objective of this study was to characterize the influence of flavors on e-cigarette-related information propagation on social media.
methodsWe collected a comprehensive dataset of e-cigarette-related discussions from public Pages on Facebook. We identified 11 categories of flavors based on commonly used categorizations. Each post's frequency of being shared served as a proxy measure of information propagation. We evaluated a set of regression models and chose the hurdle negative binomial model to characterize the influence of different flavors and nonflavor control variables on e-cigarette-related information propagation.
resultsWe found that 5 flavors (sweet, dessert & bakery, fruits, herbs & spices, and tobacco) had significantly negative influences on e-cigarette-related information propagation, indicating the users' tendency not to share posts related to these flavors. We did not find a positive significance of any flavors, which is contradictory to previous research. In addition, we found that a set of nonflavor-related factors were associated with information propagation.
conclusionsMentions of flavors in posts did not enhance the popularity of e-cigarette-related information. Certain flavors could even have reduced the popularity of information, indicating users' lack of interest in flavors. Promoting e-cigarette-related information with mention of flavors is not an effective marketing approach. This study implies the potential concern of users about flavorings and suggests a need to regulate the use of flavorings in e-cigarettes.
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