ArticleInjury prevention : journal of the International Society for Child and Adolescent Injury Prevention2018
Social marketing to address attitudes and behaviours related to preventable injuries in British Columbia, Canada.
Article in Injury prevention : journal of the International Society for Child and Adolescent Injury Prevention, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
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10 citing papers in PubMed, 16 citations in OpenAlex.
- Geospatial hotspots and neighbourhood deprivation associated with unintentional home injuries in British Columbia, Canada.Scientific reports · 2026Article
- Are there seasonal patterns for emergency department visits for head injuries in the USA? Findings from the National Electronic Injury Surveillance System-All Injury Program.Injury prevention : journal of the International Society for Child and Adolescent Injury Prevention · 2024Article
- Estimated prevalence of helmet use while bicycling, rollerblading, and skateboarding among middle school students in selected U.S. States- Youth Behavior Risk Survey, 2013-2019.Journal of safety research · 2023Article
- Development of Policy-Relevant Indicators for Injury Prevention in British Columbia by the Key Decision-Makers.International journal of environmental research and public health · 2021Article
- Public Response on Social Media to a Social Marketing Campaign for Influencing Attitudes towards Boating Safety.International journal of environmental research and public health · 2021Article
- Emergency Department Visits for Bicycle-Related Traumatic Brain Injuries Among Children and Adults - United States, 2009-2018.MMWR. Morbidity and mortality weekly report · 2021Article
- Public attitudes towards the preventability of transport and non-transport related injuries: Can a social marketing campaign make a difference?Preventive medicine reports · 2019Article
- Applying the health action process approach to bicycle helmet use and evaluating a social marketing campaign.Injury prevention : journal of the International Society for Child and Adolescent Injury Prevention · 2018Article
- Injury prevention: achieving population-level change.Injury prevention : journal of the International Society for Child and Adolescent Injury Prevention · 2018Article
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Authors and funding
4 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundSocial marketing is a tool used in the domain of public health for prevention and public education. Because injury prevention is a priority public health issue in British Columbia, Canada, a 3-year consultation was undertaken to understand public attitudes towards preventable injuries and mount a province-wide social marketing campaign aimed at adults aged 25-55 years.
methodsPublic response to the campaign was assessed through an online survey administered to a regionally representative sample of adults within the target age group between 1 and 4 times per year on an ongoing basis since campaign launch. A linear regression model was applied to a subset of this data (n=5186 respondents) to test the association between exposure to the
resultsCampaign exposure was significant in both models (preventability: β=0.27, 95% CI 0.20 to 0.35; conscious thought: β=0.24, 95% CI 0.13 to 0.35), as was parental status (preventability: β=0.12, 95% CI 0.03 to 0.21; conscious thought: β=0.18, 95% CI 0.06 to 0.30). Exposure to the more recent campaign slogan was predictive of 0.47 higher score on conscious thought (95% CI 0.27 to 0.66). DISCUSSION: This study provides some evidence that the
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