ArticleJournal of health communication2018
How Is Marijuana Vaping Portrayed on YouTube? Content, Features, Popularity and Retransmission of Vaping Marijuana YouTube Videos.
Article in Journal of health communication, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
14 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- #TurntTrending: a systematic review of substance use portrayals on social media platforms.Addiction (Abingdon, England) · 2023Pooled it
- Prevalence of Health Misinformation on Social Media: Systematic Review.Journal of medical Internet research · 2021Pooled it
- Bidirectional Associations Between Engagement with Tobacco Information on Social Media and Young Adults' Depressive Symptoms: A Longitudinal Cross-Lagged Analysis.Behavioral sciences (Basel, Switzerland) · 2026Article
- Assessing the quality and usefulness of smoking cessation related short videos on TikTok and Bilibili: a content analysis study in China.BMC public health · 2026Article
- Cannabis Dispensary Staff ("Budtender") Perspectives on Trustworthiness of Social Media Information: A Qualitative Study.Cannabis (Albuquerque, N.M.) · 2026Article
- Social media use, cannabis attitudes, and cannabis use among adolescents: An observational study.Preventive medicine reports · 2025Article
- The role of social media messages and content creators in shaping COVID-19 vaccination intentions.Frontiers in digital health · 2025Article
- Evaluating Online Cannabis Health Information for Thai Breast Cancer Survivors Using the Quality Evaluation Scoring Tool (QUEST): Mixed Method Study.JMIR cancer · 2024Article
- Electronic Nicotine Delivery Systems and E-Liquid Modifications to Vape Cannabis Depicted in Online Videos.JAMA network open · 2023Article
- How Does Social Media Exposure and Engagement Influence College Students' Use of ENDS Products? A Cross-lagged Longitudinal Study.Health communication · 2023Article
- Cannabis Vaping Among Youth and Young Adults: a Scoping Review.Current addiction reports · 2022Article
- Marijuana Content on Digital Media and Marijuana Use among Young People in the United States.Cannabis (Albuquerque, N.M.) · 2022Article
- Twitter Surveillance at the Intersection of the Triangulum.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Article
- To Retweet or Not to Retweet: Understanding What Features of Cardiovascular Tweets Influence Their Retransmission.Journal of health communication · 2018Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
Abstract
The purpose of the study is to investigate how vaping marijuana, a novel but emerging risky health behavior, is portrayed on YouTube, and how the content and features of these YouTube videos influence their popularity and retransmission. A content analysis of vaping marijuana YouTube videos published between July 2014 to June 2015 (n = 214) was conducted. Video genre, valence, promotional and warning arguments, emotional appeals, message sensation value, presence of misinformation and misleading information, and user-generated statistics, including number of views, comments, shares, likes and dislikes, were coded. The results showed that these videos were predominantly pro-marijuana-vaping, with the most frequent videos being user-sharing. The genre and message features influenced the popularity, evaluations, and retransmission of vaping marijuana YouTube videos. Theoretical and practical implications are discussed.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.