ArticleInternational journal of public health2018
Marketing techniques in television advertisements of food and drinks directed at children in Spain, 2012.
Article in International journal of public health, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers, 1 of them a synthesis that pooled it.
What it found
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Who cites it
7 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Measuring the Power of Food Marketing to Children: a Review of Recent Literature.Current nutrition reports · 2019Pooled it
- Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis.BMC public health · 2024Article
- Lived Experience and Perceptions of Adolescents on Prevention, Causes and Consequences of Double Burden of Malnutrition in Debre Berhan City, Ethiopia: A Qualitative Study.International journal of general medicine · 2023Article
- Abusive advertising of food and drink products on Brazilian television.Health promotion international · 2022Article
- Article
- Analysing persuasive marketing of ultra-processed foods on Brazilian television.International journal of public health · 2020Article
- Marketing of Foods to Children through Food Packaging Is Almost Exclusively Linked to Unhealthy Foods.Nutrients · 2019Article
Corrections and comments
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Authors and funding
6 authors.
Funding
Abstract
objectivesTo analyse marketing techniques used in television advertisements of food and drinks (AFDs) directed to children, and their nutritional quality.
methodsThis is a cross-sectional study of television AFDs directed to children in Spain over 7 days in 2012. Primary appeal, persuasive and nutritional marketing techniques, and links to Internet were registered. The foods were classified according to their nutritional quality using an international codification system and the UK nutrient profile model. Frequency of AFDs using marketing techniques and percentages for unhealthy products were calculated.
resultsTaste and fun were the main primary appeals used. Persuasive and nutritional marketing techniques and links to Internet were used in 61%, 68.5% and 65.2% of AFDs, respectively. These techniques were more common during weekdays, enhanced protection time slots and on channels with particular appeal to children. More than two-thirds of AFDs using these techniques were for unhealthy products, reaching 96.2% of AFDs with premium offers and gifts.
conclusionsThere is an extensive use of marketing techniques in television AFDs directed to children in Spain. Most products advertised were unhealthy, so stronger governmental regulations are required.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.